BioHarvest Sciences CEO Ilan Sobel joined Steve Darling from Proactive to share news the company will be launching a major media campaign to support its flagship supplement VINIA in the United States.
Sobel tells Proactive the campaign will use real VINIA users telling their ‘Real Stories” on television and social media. The science behind the product will also be highlighted. BioHarvest has set its 2023 guidance with plans to increase global VINIA sales to over US$17 million.
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