BlizzCon(TM) 2008 Tickets On Sale Now

Blizzard Entertainment, Inc. today announced that tickets for its third BlizzCon™ gaming convention are now on sale. Tickets are priced at USD $100 each and can be purchased through the company’s event website at www.blizzcon.com.

BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment®’s Warcraft®, StarCraft®, and Diablo® game universes. The event will take place October 10–11 at the Anaheim Convention Center in Anaheim, California, and will feature an array of activities, including developer panels, contests, tournaments, hands-on gameplay with upcoming Blizzard Entertainment games, and more.

For US-based players unable to attend BlizzCon in person, DIRECTV® will offer an exclusive pay per view package of HD event coverage that will include a minimum of eight hours of content for each day of the show, with interviews, demos, and more. The pay per view package will also provide a code for an exclusive World of Warcraft® in-game polar bear mount otherwise only available in goody bags at the convention. DIRECTV will also offer this package free as a promotion for new DIRECTV customers who sign up for the service online via a link that will be posted at Blizzard Entertainment’s BlizzCon website (www.blizzcon.com/dtv). Current DIRECTV customers will be able to purchase the BlizzCon pay per view package for USD $39.95.

Please visit the official BlizzCon website, www.blizzcon.com, to purchase BlizzCon tickets and to learn more about the show. In addition, further details on DIRECTV’s BlizzCon pay per view event, including ordering information, will be posted there by September 1, 2008.

For press inquiries, please contact Shon Damron in Blizzard Entertainment public relations at sdamron@blizzard.com or (949) 854-5100.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,”“will,” “could,”“would,” “might,”“remains,” “to be,” “plans,”“believes,” “may,”“expects,” “intends,”“anticipates,” “estimate,”“future,” “plan,”“positioned,” “potential,”“project,” “remain,”“scheduled,” “set to,” “subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Blizzard Entertainment’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.