Best Buy(R) and the National Association of Broadcasters Team up to Educate Consumers on Digital TV Transition

Best Buy, in partnership with the National Association of Broadcasters (NAB), will roll out in-store workshops about the transition to digital television (DTV) at Best Buy stores in the 25 largest cities across the country. These workshops will take place on Monday, November 17, 2008, starting at 10 a.m., marking the three-month countdown to the DTV transition.

Local television personalities and Best Buy BlueShirt employees will host in-store workshops in Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Diego, San Francisco, Seattle, St. Louis, Tampa and Washington D.C. At each workshop, local broadcasters will be on site to answer consumers’ questions and discuss how the transition will affect their station’s signal. Best Buy technology pros will give consumers tips on converter box installation and explain the options people have to prepare for the DTV transition. They will also be available to assist consumers in finding the right DTV option to fit their lifestyle and needs.

“We are very excited about collaborating with NAB to help consumers fully understand the digital TV transition,” said Mike Mohan, senior vice president of consumer electronics for Best Buy. “We’ve been working hard to educate the public about the issue but we also know there’s a lot more work that needs to be done before February. Teaming with NAB will help us reach out to more people who might still be confused about the best solution for their needs.”

By February 17, 2009, all full-power television stations nationwide must begin broadcasting exclusively in digital format to comply with a congressional mandate. The DTV workshops will educate and prepare consumers to make sure they continue to receive television programming after the transition.

“We are pleased to partner with Best Buy to ensure that no viewer is left without access to television due to lack of information,” said Jonathan Collegio, vice president of the DTV transition at NAB, which is leading a massive campaign to educate the public about the transition. “These DTV workshops will give consumers a chance to meet face-to-face with local broadcasters and get their technical questions answered on the spot.”

For more information on the DTV transition, please visit www.dtvanswers.com and www.askablueshirt.com.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through approximately 1,200 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five-Star.cn) and Speakeasy (Speakeasy.net). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About DTVAnswers.com

DTVAnswers.com is the official Web site of the National Association of Broadcasters’ digital television (DTV) transition campaign. Launched in January 2007, the DTV campaign’s mission is to ensure that no consumer is left unprepared, due to lack of information, for the February 17, 2009, federally mandated transition from analog to digital broadcasting.