Best Buy® Helps Holiday Shoppers by Providing Value and Guidance

While more than three-quarters of Americans plan to budget the amount they spend this season according to a recent nationwide survey from Best Buy¹ (NYSE: BBY), shoppers are looking for more than price when purchasing consumer electronics. Nearly 80 percent of those surveyed saidwell-informed salespeople, as well as post-purchase support, were key in their decision making process.

By offering hot deals and great advice, Best Buy is helping to make sure customers get the most for their money this season. The combination of low prices, a knowledgeable staff, and the best post-purchase support saves stretched holiday shoppers time and money, helping them feel even more confident about their purchase decisions.

“We know it’s extremely important for our customers to get the most value from their dollar this holiday season,” said Barry Judge, Chief Marketing Officer for Best Buy. “By offering exceptional product selection, a wide range of pricing options and the support of our BlueShirts and Geek Squad, we help our customers create holiday memories on any budget.”

Products at Any Price

Great deals abound in Best Buy stores and at BestBuy.com across all product categories. For example:

• Best Buy offers more than 140 TVs priced under $999, that’s more models than most retailers stock altogether.
• Many camcorders and cameras are combined with essential accessories to deliver significant savings through the holidays.
• Best Buy Reward Zone program members qualify for exclusive weekly deals in store from discounts on DVDs to special offers on iPods. Shoppers in store may join the growing ranks of Reward Zone members on the spot, to begin receiving notification of the weekly deal at www.myrewardzone.com.
• Best Buy’s Private Label Exclusive products, including Insignia, Dynex and Rocketfish, deliver exceptional value for shoppers this season.

Best Buy’s holiday gift cards remain a popular choice as more people than ever will be asking for gift cards this season. According to a recent survey from the National Retail Federation², over half of all consumers said they would like to receive a gift card this season. With no expiration dates or maintenance fees, Best Buy gift cards are among the most user-friendly on the market. A variety of festive holiday designs, from a gift card that can be used as a portable MP3 player speaker, to eco-friendly options can be purchased and redeemed in stores and online at www.bestbuy.com.

Save Time and Money: Shop Online

For some shoppers, saving time is as important as saving money. Nearly 60 percent of Best Buy customers begin their gift search at BestBuy.com, which offers great deals, as well as tools to help shoppers research gift ideas.

The BestBuy.com gift center streamlines holiday shopping by allowing people to shop by recipient, by price or for top rated items. A new hot Daily Deal will be revealed on the site each day now through mid-December. Available for one day only, these deals offer shoppers excellent value on items such as TVs, GPS devices, cameras and more.

The BestBuy.com store locator allows customers to check product availability and arrange in-store pick up for last minute gifts. Finally, BestBuy.com shoppers can make purchase decisions confidently and quickly armed with guidance from customer reviews/ratings, CNET product reviews, and community forums.

Customer Insights Create Efficiency

Best Buy understands the many ways customers want to use technology to improve their lives and enhance holiday traditions. That has led to the development of innovative ways to experience consumer electronics in stores.

Customers can touch, feel and try products before purchase, eliminating the guesswork of selecting technology gifts. Best Buy Mobile stores, which specialize in mobile devices and service, provide unparalleled support and selection for a unique mobile shopping experience. The highly trained staff helps customers navigate the wireless landscape, and confidently select the right products and plans for their lifestyles and budgets.

Post-Purchase Support

Post-purchase support also enhances customer shopping experiences. Best Buy offers a unique Walk Out Working promise to give shoppers the assurance that when purchasing a laptop, smartphone or GPS, the technology will be ready for customers to use immediately. Additionally, the Geek Squad tech support task force offers free support services in-store, in-home and online. Geek Squad techs share free tips and advice for getting the most from technology online. Visit www.GeekSquad.com for additional information.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, and China, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $40 billion annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Napster, Pacific Sales Kitchen and Bath Centers, The Phone House and Speakeasy. Approximately 165,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2008, we donated a combined $31.8 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuyinc.com.

About Geek Squad

Geek Squad is the first national 24-hour technology support task force. Roughly 20,000 active Geek Squad technicians patrol Geek Squad precincts in all U.S. Best Buy stores, all Canadian Best Buy stores and at Geek Squad stand-alone store locations. For more information, please visit www.GeekSquad.com.

¹About the Best Buy Survey
The results contained in this report are based on telephone interviews conducted from November 21-23, 2008. A total of 1,004 interviews were completed with 526 female adults and 478 male adults. The margin of error for this study is +/- 3 percentage points and is higher for subgroups.

²National Retail Federation survey- November 18, 2008
www.nrf.com/holidays