Dell Belatedly Buys Adamo.com Domain For Its Hot Notebook

Last week, a blog post hit Techmeme detailing how Dell had screwed up by not securing Adamo.com for its ultra-thin notebook, which CrunchGear's John Biggs spotted at SXSW a day before its official release on March 17. It's not like they tried: the former owner of the domain name, Tucows subsidiary YummyNames has no record of ever even being approached for a sale or lease of the internet address. Dell claims they had a broker contact the firm anonymously, who was quickly convinced the price would be too high (yet YummyNames leases domains from $750 per month). The computer manufacterer instead went with AdamoByDell.com but belatedly realized it wouldn't be such a terrible idea to own or at least use Adamo.com too.