The Song of the PowerSquid: The Inside Story of the Life of an Invention

Hello, my name is Christopher Hawker. I am a professional inventor, specializing in innovative consumer products. My company is called Trident Design, LLC. I have developed many products in numerous industries and have over 20 products on the market. My most famous invention is the PowerSquid , a cephalopod-inspired power strip with outlets situated at the end of short cords, thereby eliminating the problem of losing outlets to bulky transformer plugs. John Biggs, editor-in-chief of this blog, has asked me to write the story of the birth of the PowerSquid and its development and journey to market. This is the Song of the PowerSquid. Part 1: Genesis This is a story of the birth of a product, a company and a career. It’s an example of how to turn ideas into reality. But, more importantly, it is also a story – albeit a cautionary one – of how to earn a profit from new product ideas, something easier said than done.