FORM 6-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 Report of Foreign Issuer

 

Pursuant to Rule 13a - 16 or 15d - 16 of

the Securities Exchange Act of 1934

 

For the month of February 2010
02 February 2010
 


BRITISH SKY BROADCASTING GROUP PLC
(Name of Registrant)

 

Grant Way, Isleworth, Middlesex, TW7 5QD England
(Address of principal executive offices)

 

Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F
 

Form 20-F X            Form 40-F

 

Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934
 

Yes                    No X

 

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable

 

EXHIBIT INDEX


Exhibit


EXHIBIT NO. 1       Press release of British Sky Broadcasting Group plc announcing Director/PDMR Shareholding released on 02 February 2010.

 

Annex DTR3
 
Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons
 
 
All relevant boxes should be completed in block capital letters.
 

1.
Name of the issuer
 
British Sky Broadcasting Group plc
2.
State whether the notification relates to (i) a
transaction notified in accordance with DTR 3.1.2 R,
(ii) a disclosure made in accordance
LR 9.8.6R(1) or
(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).
 
(i)




3.
Name of person discharging managerial
responsibilities/director
 
Jeremy Darroch
4.
State whether notification relates to a person
connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person
 
n/a




5.
Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial
interest 1
 
Person referred to in 3 above
 
6.
Description of shares (including class), debentures or derivatives or financial instruments relating to shares
 
Ordinary shares of 50p each
 




7.
Name of registered shareholders(s) and, if more than one, the number of shares held by each of them
 
Person referred to in 3 above
 
8.
State the nature of the transaction
 
Acquisition of ordinary shares via the exercise of share options under the British Sky Broadcasting Group Sharesave Scheme




9.
Number of shares, debentures or financial
instruments relating to shares acquired
 
4,281
10.
Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)
 
0.0002%




11.
Number of shares, debentures or financial
instruments relating to shares disposed
 
n/a
12.
Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)
 
n/a
 




13.
Price per share or value of transaction
 
386p (option price)
 
14.
Date and place of transaction
 
1 February 2010
 




15.
Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)
 
170,379 ordinary shares of 50p each representing 0.0097% of the issued class
 
16.
Date issuer informed of transaction
 
 
2 February 2010
 
 






 
If a person discharging managerial responsibilities has been granted options by the issuer
complete the following boxes
 

17.
Date of grant
 
 
18.
Period during which or date on which exercisable
 
 




19.
Total amount paid (if any) for grant of the option
20.
Description of shares or debentures involved (class and number)
 
 




21.
Exercise price (if fixed at time of grant) or
indication that price is to be fixed at the time of exercise
 
 
22.
Total number of shares or debentures over which options held following notification
 




23.
Any additional information
 
24.
Name of contact and telephone number for queries
 
Alex Jones
0870 240 3000
 






 
 

Name of authorised official of issuer responsible for making notification     David Gormley
 
Date of notification ________________2 February 2010___________________________
 


 
 
Notes:    This form is intended for use by an issuer to make a RIS notification required by DR 3.3.
 

(1)
An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2)
An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3)
An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)
An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



 


SIGNATURES

 

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the registrant  has duly  caused  this  report  to be  signed  on its  behalf by the undersigned, thereunto duly authorized.


                                         BRITISH SKY BROADCASTING GROUP PLC
 

Date: 02 February 2010                                                                                                        By: /s/ Dave Gormley
                                                           Dave Gormley
                                                       Company Secretary