SearchMedia Announces Appointment of Shirley Liu as Chief Financial Officer

Shanghai, China, November 13, 2012 — SearchMedia Holdings Limited (“SearchMedia”
or the “Company”) announces the appointment of Shirley Liu as Chief Financial
Officer, effective November 15, 2012.

Ms. Liu brings to SearchMedia over 20 years of auditing and financial management
experience, including the last 11 years in the Greater China media industry. Ms.
Liu joins SearchMedia from Aegis Group, a subsidiary of Dentsu (Tokyo Stock
Exchange: ”4324”), where she was Chief Financial Officer of Greater China since
2010. Dentsu is the largest media advertising agency in Asia.  At Aegis Group,
Ms. Liu partnered with other members of senior management to ensure that its
annual budgets were met while also ensuring timely reporting of financial
reports and audits.  In addition, Ms. Liu was actively involved with the
management of advertising clients.  Prior to Aegis Group, she was an executive
with GroupM from 2001 to 2010, including serving as the Chief Financial Officer
of China and Taiwan. GroupM is a subsidiary of WPP (LSE: “WPP”, NASDAQ:
“WPPGY”), the largest advertising company in the world. At GroupM, Ms. Liu
oversaw its overall financial operations, including supervising 100 accountants
in three cities and also helped manage business development activities.

Ms. Liu has extensive experience in financial oversight with GAAP, SOX
compliance, implementing operational efficiencies, risk management and corporate
acquisitions and financial integration. Ms. Liu possesses an undergraduate
degree from the Ming Chung College in Taiwan with a major in Accounting and
Statistics and an Executive Masters of Business Administration from Tulane
University.

Mr. Peter Tan, Chief Executive Officer of SearchMedia, commented, “We are very
excited to add Shirley Liu to our executive team and I believe Shirley will be
critical to the implementation of our recently announced new concessions with
Home Inns and our Luxury Mall LCD network and will play a pivotal role in the
systematic scalability of our concessions and our acquisition strategy. As we
materially expand our operations, it is crucial to have an executive like
Shirley who has great experience overseeing large advertising operations in
China in addition to integrating acquisitions. I am thrilled that we are able to
attract such great talent to our team and that Shirley shares my vision for the
future of the Company. I would also like to thank Peter Chan for serving as
Interim Chief Finance Officer.” Ms. Liu added, “I am extremely excited to join
SearchMedia. I have been deeply involved with the growth of the Chinese media
industry in the last 11 years where I helped both Aegis Group and GroupM become
market leaders. I am confident that I can effectively partner with Peter Tan to
grow and expand SearchMedia.”

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia operates a network of high-impact billboards and
one of China’s largest networks of in-elevator advertisement panels in 50 cities
throughout China. SearchMedia’s core outdoor billboard and in-elevator platforms
are complemented by its transit advertising platform, which together enable it
to provide multi-platform, “one-stop shop” services for its local, national and
international advertising clients.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A number
of important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to, whether Ms. Liu will be critical to the
Company’s success of its new concessions and its acquisition strategy; whether
Ms. Liu will be a factor in the Company’s growth and expansion initiatives; and
the risks that there are uncertainties and matters beyond the control of
management, and other risks outlined in the Company’s filings with the U.S.
Securities and Exchange Commission. SearchMedia cautions readers not to place
undue reliance upon any forward-looking statements, which speak only as of the
date made. SearchMedia does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any forward-looking
statement to reflect any change in the Company’s expectations or any change in
events, conditions or circumstances on which any such statement is based.

For more information, please contact:
SearchMedia Holdings Limited
Paul Conway, 0118613918844646
ir@searchmediaholdings.com

This Form 6-K is being incorporated by reference into the Registrant's Form F-3
Registration Statement File No. 333-176634.