Tiger Media Announces Divestiture of SearchMedia International Limited
Subsidiary
Shanghai, China, January 5, 2013 — Tiger Media, Inc. (“Tiger Media” or the
“Company”) (NYSE MKT: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today announced the divestiture of its
SearchMedia International Limited subsidiary.

As part of the transaction, SearchMedia International Limited (“SMIL”) will be
divested to Partner Venture Holdings Limited (“Partner”), an independent third
party private limited company, in exchange for options to acquire 650,000 shares
of Tiger Media at $1.25 per share. As part of the transaction, Partner will
pursue the collection of all receivables and all claims for SMIL, for the
benefit of Tiger Media and share 50% of any receivables, net proceeds, awards or
judgments from any claims or lawsuits brought about by SMIL entities; provided,
however, 100% of any sale proceeds from the sale or transfer of any of the SMIL
subsidiaries will accrue to Tiger Media. Included in the divestiture of SMIL are
the subsidiaries, Ad Icon Hong Kong Limited, Beijing Wanshuizhiyuan Advertising
Co., Ltd. and Shanghai Botang Advertising Co., Ltd subsidiaries.

As of December 31, 2012, SMIL's operating results will no longer form part of
the Company's consolidated financial statements. The Company believes that the
cost savings from eliminating out the remaining earnout obligations and
potential tax liabilities pursuant to the acquisition agreement within the
subsidiaries of SMIL frees up the Company's resources for use in other more
promising opportunities.
The transaction also materially improves the balance sheet and capitalization of
Tiger Media including eliminating $13.7 million of goodwill, $21.3 million of
accounts payable, $5.4 million in remaining acquisition consideration payable
and $11.6 million of income tax payable.

Peter W.H. Tan, Chief Executive Officer of Tiger Media remarked, “It is never an
easy decision to dispose of operating subsidiaries that has been with Tiger
Media from the outset, but we feel in order to expand shareholder value in the
longer term and allow the Company to focus on and pursue additional accretive
concessions, it is in the best interests of the Company to divest SMIL. It is,
of course, beneficial as a whole to be able to eliminate from our balance sheet
outstanding payables, earnout liabilities and tax provisions in the aggregate
amount of $38.3 million.  We intend to continue to focus on more profitable
concessions such as our announced major concessions with Home Inns & Hotel
Management Inc. and our Luxury Mall LCD Joint Venture and expect to continue to
add new concessions with prominent partners that will accelerate our growth and
create value for our shareholders."

About Tiger Media

Tiger Media is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. Tiger Media operates a network of high-impact billboards and
one of China’s largest networks of in-elevator advertisement panels in 50 cities
throughout China. Tiger Media’s core outdoor billboard and in-elevator platforms
are complemented by its transit advertising platform, which together enable it
to provide multi-platform, “one-stop shop” services for its local, national and
international advertising clients. Learn more at www.tigermedia.com.cn.

Forward-Looking Statements

Any statements contained in this press release that do not describe historical
facts, including statements about Tiger Media’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations.

Potential risks and uncertainties include, but are not limited to: whether the
cost savings from eliminating the earnout obligations and tax liabilities will
free up Company resources for use in more promising opportunities; whether
divesting SMIL will expand shareholder value in the longer term and allow the
Company to focus on accretive concessions; whether the benefits of divesting
SMIL will be beneficial to the Company’s balance sheet; whether we will create
significant shareholder value through additional concessions with prominent
partners; whether the additional concessions in our pipeline will come to
fruition and be beneficial; and the risks that there are uncertainties and
matters beyond the control of management, and other risks outlined in the
Company’s filings with the U.S. Securities and Exchange Commission. Tiger Media
cautions readers not to place undue reliance upon any forward-looking
statements, which speak only as of the date made. Tiger Media does not undertake
or accept any obligation or undertaking to release publicly any updates or
revisions to any forward-looking statement to reflect any change in the
Company’s expectations or any change in events, conditions or circumstances on
which any such statement is based.

For more information, please contact:
Paul Conway, 0118613918844646
ir@searchmediaholdings.com

This Form 6-K is being incorporated by reference into the Registrant's Form F-3
Registration Statement File No. 333-176634.