UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 12b-25
                           NOTIFICATION OF LATE FILING
                                                      SEC File Number: 001-12665
                                                            CUSIP Number: 008190

(Check One):  |_| Form  10-K  |_| Form  20-F  |_| Form 11-K  |X| Form 10-Q |_|
     Form 10D |_| Form N-SAR |_| Form N-CSR

For Period Ended: October 1, 2006
     |_| Transition Report on Form 10-K
     |_| Transition Report on Form 20-F
     |_| Transition Report on Form 11-K
     |_| Transition Report on Form 10-Q
     |_| Transition Report on Form N-SAR
For the Transition Period Ended:
     Nothing in this form shall be  construed to imply that the  Commission  has
     verified any information contained herein. If the notification relates to a
     portion of the filing  checked  above,  identify  the  Item(s) to which the
     notification relates: N/A
Part I - Registrant Information

Full Name of Registrant:                    CEC Entertainment, Inc.
Former Name if Applicable:                  ShowBiz Pizza Time, Inc.
Address of Principal Executive Office
(Street and Number):                        4441 W. Airport Freeway

City, State and Zip Code:                   Irving, Texas 75062



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Part II - Rules 12b-25(b) and (c)

     If the subject  report could not be filed  without  unreasonable  effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check box if appropriate)

     (a) The reasons  described  in  reasonable  detail in Part III of this form
     could not be eliminated without unreasonable effort or expense;
|_|  (b) The subject annual report,  semi-annual  report,  transition  report on
     Form 10-K,  Form  20-F,  Form 11-K,  Form N-SAR or Form  N-CSR,  or portion
     thereof,  will be filed on or before the  fifteenth  calendar day following
     the  prescribed  due date;  or the subject  quarterly  report or transition
     report on Form 10-Q or subject distribution report on Form 10-D, or portion
     thereof,  will be filed on or before the fifth  calendar day  following the
     prescribed due date; and
     (c) The accountant's  statement or other exhibit required by Rule 12b-25(c)
     has been attached if applicable.

Part III - Narrative

     State below in reasonable  detail why Forms 10-K,  20-F,  11-K, 10-Q, 10-D,
N-SAR,  N-CSR, or the transition  report or portion thereof,  could not be filed
within the prescribed time period.

     The  Company  has  announced  that its  Audit  Committee  has  completed  a
previously  announced  review of the Company's stock option  granting  practices
during the period from 1989  through  2005 when the Company made its last option
grants.  While the review found no evidence of fraud or intentional  misconduct,
the review did find that administrative errors,  record-keeping deficiencies and
other defects in the stock option granting  process  resulted in the measurement
dates for certain  stock  option  grants,  as defined for  accounting  purposes,
differing  from the recorded  grant dates for such  awards.  The Company and the
Audit  Committee  are  reviewing  accounting  guidance  regarding  stock  option
granting practices recently published by the SEC, and are continuing to evaluate
the determination of the appropriate  accounting  measurement  dates, as well as
the amount of compensation charges, and the resulting accounting and tax impact,
including  the  possible  restatement  of  certain of the  Company's  historical
financial  statements.  The Company  intends to work diligently (a) to determine
the precise amount of additional non-cash charges for equity-based compensation,
(b) to determine the related tax  consequences to the Company and its employees,
as well as available remedial actions, (c) to determine for which specific prior
periods,  if any, a restatement  of its historical  financial  statements may be
required,  and (d) to file  its  quarterly  reports  for the  second  and  third
quarters  ended  July 2, 2006 and  October  1,  2006,  respectively,  as soon as
practicable.


     As a result,  the  Company  will  delay the filing of its Form 10-Q for the
quarter ended October 1, 2006.  The Form 10-Q is not expected to be filed by the
extended deadline.


Part IV - Other Information

     (1)  Name and  telephone  number  of person  to  contact  in regard to this
          notification

Christopher D. Morris                 (972)                        258-4525
       (Name)                      (Area Code)                (Telephone Number)

     (2) Have all other periodic  reports  required under Section 13 or 15(d) of
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940  during the  preceding  12 months or for such  shorter  period  that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s).
                                                                  |_| Yes |X| No
     FORM 10-Q FOR THE QUARTER ENDED JULY 2, 2006

     (3) Is it anticipated that any significant  change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?
                                                                  |X| Yes |_| No
     If so: attach an explanation of the anticipated  change,  both  narratively
and  quantitatively,  and, if  appropriate,  state the reasons why a  reasonable
estimate of the results cannot be made.

     The Company announced  preliminary  financial results for the quarter ended
October 1, 2006 in a press  release dated October 31, 2006 that was furnished as
Exhibit 99 to the Company's Current Report on Form 8-K filed with the Securities
and Exchange  Commission  ("SEC") on October 31, 2006. On October 31, 2006,  the
Company  also  broadcast  on the  internet a  conference  call to  discuss  with
investors  the  preliminary  financial  results for the quarter ended October 1,
2006. A replay of the conference  call is available on the Company's  website at
www.chuckecheese.com.  Please  refer to the Form 8-K filed  with the SEC and the
replay of the conference  call on the Company's  website  regarding  preliminary
changes in the results of  operations  from the third  quarter of 2005 which the
Company  anticipates will be reflected by the earnings statements to be included
in the Company's  Quarterly  Report on Form 10-Q for the period ended October 1,
2006. Because the Company's review of its stock option granting practices is not
complete,  the Company has not  determined  the full impact of an  adjustment to
financial results related to stock option grants.





     This Form 12-b-25 contains forward-looking statements that are based on the
Company's current expectations. Such statements include, but are not limited to,
plans,  projections  and  estimates  regarding (1) the results and effect of the
Company's  review  of its  stock  option  granting  practices  and  the  related
accounting  treatment,  and (2)  timing  of the  completion  and  filing  of the
Company's  quarterly reports on Form 10-Q for the periods ended July 2, 2006 and
October 1, 2006.  Should one or more of the risks or uncertainties  materialize,
or should  underlying  assumptions  prove  incorrect,  actual  results  may vary
materially from those expected.  More  information  about potential risk factors
which could affect the Company's  results is included in the  Company's  filings
with the SEC.


                             CEC Entertainment, Inc.
                (Name of the Registrant as Specified in Charter)
has  caused  this  notification  to be signed on its  behalf by the  undersigned
                           thereunto duly authorized.

Date: November 9, 2006                      By: /s/ Christopher D. Morris
                                                ------------------------------
                                                Christopher D. Morris
                                                Executive Vice President and
                                                Chief Financial Officer