SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. 1)*
BULL RUN CORPORATION
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(Name of Issuer)
Common Stock, $.01 par value per share
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(Title of Class of Securities)
120182100
--------------------------------------
(CUSIP Number)
December 31, 2001
--------------------------------------------------------------------------------
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
|_| Rule 13d-1(b)
|X| Rule 13d-1(c)
|_| Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Exchange Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
NY2:\1124680\03\_3T403!.DOC\47660.0249
Page 1 of 13 Pages
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CUSIP No. 120182100 13G Page 2 of 13 Pages
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-------------- --------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
GE Capital Equity Investments, Inc.
06-1268495
-------------- --------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
-------------- --------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
-------------- --------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------- --------------------------------------------------------------------------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF ----------- ------------------------------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY 1,645,000
EACH ----------- ------------------------------------------------------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
----------- ------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,645,000
-------------- --------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,645,000
-------------- --------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
-------------- --------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
4.6%
-------------- --------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
-------------- --------------------------------------------------------------------------------------------------------------------
Page 2 of 13 Pages
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CUSIP No. 120182100 13G Page 3 of 13 Pages
-------------------------------------------- -----------------------------------------
-------------- --------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
General Electric Capital Corporation
13-1500700
-------------- --------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
-------------- --------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
-------------- --------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------- --------------------------------------------------------------------------------------------------------------------
5 SOLE VOTING POWER
0
NUMBER OF ----------- ------------------------------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY 1,645,000
EACH ----------- ------------------------------------------------------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
----------- ------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,645,000
-------------- --------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,645,000
-------------- --------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
-------------- --------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
4.6%
-------------- --------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
-------------- --------------------------------------------------------------------------------------------------------------------
Page 3 of 13 Pages
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CUSIP No. 120182100 13G Page 4 of 13 Pages
-------------------------------------------- -----------------------------------------
-------------- --------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
General Electric Capital Services, Inc.
06-1109503
-------------- --------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
-------------- --------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
-------------- --------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------- --------------------------------------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF ----------- ------------------------------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY Disclaimed (see 9 below)
EACH ----------- ------------------------------------------------------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH Disclaimed (see 9 below)
----------- ------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
-------------- --------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by General Electric Capital Services, Inc.
-------------- --------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
-------------- --------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
-------------- --------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
-------------- --------------------------------------------------------------------------------------------------------------------
Page 4 of 13 Pages
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CUSIP No. 120182100 13G Page 5 of 13 Pages
-------------------------------------------- -----------------------------------------
-------------- --------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
General Electric Company
14-0689340
-------------- --------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
-------------- --------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
-------------- --------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
New York
-------------- --------------------------------------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF ----------- ------------------------------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY Disclaimed (see 9 below)
EACH ----------- ------------------------------------------------------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH Disclaimed (see 9 below)
----------- ------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
-------------- --------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by General Electric Company.
-------------- --------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
-------------- --------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
-------------- --------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
-------------- --------------------------------------------------------------------------------------------------------------------
Page 5 of 13 Pages
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CUSIP No. 120182100 13G Page 6 of 13 Pages
-------------------------------------------- -----------------------------------------
-------------- --------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
NBC Sports Ventures, Inc.
13-3102615
-------------- --------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
-------------- --------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
-------------- --------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------- --------------------------------------------------------------------------------------------------------------------
5 SOLE VOTING POWER
1,608,251
NUMBER OF ----------- ------------------------------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY 0
EACH ----------- ------------------------------------------------------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 1,608,251
----------- ------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
0
-------------- --------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,608,251
-------------- --------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
-------------- --------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
4.5%
-------------- --------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
-------------- --------------------------------------------------------------------------------------------------------------------
Page 6 of 13 Pages
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CUSIP No. 120182100 13G Page 7 of 13 Pages
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-------------- --------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
National Broadcasting Company, Inc.
14-1682529
-------------- --------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
-------------- --------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
-------------- --------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------- --------------------------------------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF ----------- ------------------------------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY Disclaimed (see 9 below)
EACH ----------- ------------------------------------------------------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH Disclaimed (see 9 below)
----------- ------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
-------------- --------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by National Broadcasting Company, Inc.
-------------- --------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
-------------- --------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
-------------- --------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
-------------- --------------------------------------------------------------------------------------------------------------------
Page 7 of 13 Pages
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CUSIP No. 120182100 13G Page 8 of 13 Pages
-------------------------------------------- -----------------------------------------
-------------- --------------------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
National Broadcasting Company Holding, Inc.
13-3448662
-------------- --------------------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [X]
-------------- --------------------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
-------------- --------------------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
-------------- --------------------------------------------------------------------------------------------------------------------
5 SOLE VOTING POWER
Disclaimed (see 9 below)
NUMBER OF ----------- ------------------------------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY Disclaimed (see 9 below)
EACH ----------- ------------------------------------------------------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH Disclaimed (see 9 below)
----------- ------------------------------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
Disclaimed (see 9 below)
-------------- --------------------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares is disclaimed by National Broadcasting Company Holding, Inc.
-------------- --------------------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
-------------- --------------------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
-------------- --------------------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
CO
-------------- --------------------------------------------------------------------------------------------------------------------
Page 8 of 13 Pages
Item 1. Name of Issuer and Address of Issuer's Principal Executive Offices:
(a) and (b) This statement relates to the Common Stock, $.01 par value
per share (the "Common Stock"), of Bull Run Corporation, a Georgia corporation
(the "Issuer"). The address of the principal executive offices of the Issuer is
4370 Peachtree Road, N.E., Atlanta, Georgia 30319.
Item 2. Person Filing:
(a)-(c) This statement is being filed by:
GE Capital Equity Investments, Inc., a Delaware corporation
("GECEI");
General Electric Capital Corporation, a Delaware corporation
("GE Capital");
General Electric Capital Services, Inc., a Delaware
corporation ("GECS");
General Electric Company, a New York corporation ("GE");
NBC Sports Ventures, Inc., a Delaware corporation ("NBCS");
National Broadcasting Company, Inc., a Delaware corporation
("NBC"); and
National Broadcasting Company Holding, Inc., a Delaware
corporation ("NBCH").
The agreement among each of GECEI, GE Capital, GECS, GE, NBCS, NBC and
NBCH that this statement be filed on behalf of each of them is attached hereto
as Exhibit A. GECEI is a subsidiary of GE Capital, GE Capital is a subsidiary of
GECS, and GECS is a subsidiary of GE. NBCS is a subsidiary of NBC, NBC is a
subsidiary of NBCH, and NBCH is a subsidiary of GE. GECEI's principal business
office is located at 120 Long Ridge Road, Stamford, Connecticut 06927. GE
Capital's and GECS' principal business office are located at 260 Long Ridge
Road, Stamford, Connecticut 06927. GE's principal business office is located at
3135 Easton Turnpike, Fairfield, Connecticut 06431. NBCS', NBC's and NBCH's
principal business office are located at 30 Rockefeller Plaza, New York, New
York 10112.
GECEI, GE Capital, GECS, NBCS, NBC, NBCH and GE are referred to herein
collectively as the "Reporting Persons".
(d)-(e) This statement relates to the Common Stock of the Issuer, $.01
par value per share. The CUSIP No. for such shares is 120182100.
Item 3. If This Statement is Filed Pursuant to Rule 13d-1(b) or 13d-2(b) or (c),
Check Whether the Person Filing is a:
(a) [ ] Broker or dealer registered under Section 15 of the
Exchange Act
(b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act
(c) [ ] Insurance company as defined in Section 3(a)(19) of the
Exchange Act
(d) [ ] Investment company registered under Section 8 of the
Investment Company Act of 1940
(e) [ ] An investment adviser in accordance with Rule
13d-1(b)(1)(ii)(E)
(f) [ ] An employee benefit plan or endowment fund in accordance
with Rule 13d-1(b)(1)(ii)(F)
(g) [ ] A parent holding company or control person in accordance
with Rule 13d-1(b)(1)(ii)(G)
(h) [ ] A savings association as defined in Section 3(b) of the
Federal Deposit Insurance Act
(i) [ ] A church plan that is excluded from the definition of an
investment company under Section 3(c)(14) of the Investment
Company Act
Page 9 of 13 Pages
(j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J)
If this statement is filed pursuant to Rule 13d-1(c), check this box.
[X]
Item 4. Ownership.
(a) The responses of the Reporting Persons to Row (9) of the cover
pages of this statement on Schedule 13G are incorporated herein by reference.
(b) The responses of the Reporting Persons to Row (11) of the cover
pages of this statement on Schedule 13G are incorporated herein by reference. As
of December 31, 2001, GECEI, GE Capital, and NBCS beneficially owned in the
aggregate 3,253,251 shares of Common Stock, representing approximately 9.0% of
the Common Stock (based on the number of shares outstanding as of October 31,
2001 (36,024,126 shares), as reported in the Issuer's Form 10-Q for the
quarterly period ended September 30, 2001), determined in accordance with Rule
13d-3(d)(1).
(c) The responses of the Reporting Persons to Rows (5) through (8) of
the cover pages of this statement on Schedule 13G are incorporated herein by
reference.
Each of GECS, GE, NBC and NBCH hereby expressly disclaims beneficial
ownership of the shares of Common Stock owned by GECEI and NBCS. GE Capital and
GECEI disclaim beneficial ownership of the shares of Common Stock owned by NBCS,
which disclaims beneficial ownership of the shares of Common Stock owned by
GECEI.
Item 5. Ownership of Five Percent or Less of a Class.
N/A
Item 6. Ownership of More than Five Percent on Behalf of Another Person.
N/A
Item 7. Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on By the Parent Holding Company.
N/A
Item 8. Identification and Classification of Members of the Group.
N/A
Item 9. Notice of Dissolution of Group.
N/A
Item 10. Certification.
(a) N/A
(b) By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.
Page 10 of 13 Pages
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Dated: February 11, 2002
GE CAPITAL EQUITY INVESTMENTS, INC.
By: Jonathan K. Sprole
----------------------------------------------------
Name: Jonathan K. Sprole
Title: Managing Director and General Counsel
GENERAL ELECTRIC CAPITAL CORPORATION
By: Jonathan K. Sprole
----------------------------------------------------
Name: Jonathan K. Sprole
Title: Dept. Operations Manager
GENERAL ELECTRIC CAPITAL SERVICES, INC.
By: Jonathan K. Sprole *
---------------------------------------------------
Name: Jonathan K. Sprole
Title: Attorney-in-fact*
GENERAL ELECTRIC COMPANY
By: Jonathan K. Sprole *
----------------------------------------------------
Name: Jonathan K. Sprole
Title: Attorney-in-fact*
* Power of Attorney appointing Jonathan K. Sprole as agent and
attorney-in-fact for General Electric Capital Services, Inc. and General
Electric Company, dated February 22, 2000, is hereby incorporated by
reference to initial Schedule 13D for i3 Mobile, Inc., dated February 12,
2001, filed by GE Capital Equity Investments, Inc.
Page 11 of 13 Pages
NBC SPORTS VENTURES, INC.
By: Elizabeth A. Newell
---------------------------------------------------------
Name: Elizabeth A. Newell
Title: Assistant Secretary
NATIONAL BROADCASTING COMPANY, INC.
By: Elizabeth A. Newell
---------------------------------------------------------
Name: Elizabeth A. Newell
Title: Assistant Secretary
NATIONAL BROADCASTING COMPANY HOLDING, INC.
By: Elizabeth A. Newell
---------------------------------------------------------
Name: Elizabeth A. Newell
Title: Assistant Secretary
Page 12 of 13 Pages
EXHIBIT INDEX
Exhibit Description
------- -----------
A Joint Filing Agreement, dated February 15, 2000,
among GECEI, GE Capital, GECS, GE, NBCS, NBC and
NBCH to file joint statement on Schedule 13G
(incorporated by reference to initial Schedule 13D,
dated February 15, 2000).
Page 13 of 13 Pages