Washington, D.C. 20549
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): May 13, 2009
PlanetOut Inc.
(Exact name of registrant as specified in charter)
(State or other jurisdiction
of incorporation)
File Number)
(IRS Employer
Identification No.)
1355 Sansome Street, San Francisco CA
(Address of principal executive offices)
(Zip Code)
Registrant’s telephone number, including area code (415) 834-6500
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
þ     Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o     Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o     Pre-commencement communications pursuant to Rule 14d-2(b) under Exchange Act (17 CFR 240.14d-2(b))
o     Pre-commencement communications pursuant to Rule 13e-4(c) under Exchange Act (17 CFR 240.13e-4(c))



Item 1.01. Entry into a Material Definitive Agreement.
     PlanetOut Inc. (the “Company” or “PlanetOut”), Stephen P. Jarchow, Paul A. Colichman and Here Management LLC (collectively, the “HMI Owners”), Here Networks LLC and Regent Entertainment Media Inc. (collectively referred to as the “HMI Entities”), HMI Merger Sub and Here Media Inc. previously entered into an Agreement and Plan of Merger dated January 8, 2009 (the “Merger Agreement”). PlanetOut, the HMI Owners, the HMI Entities, HMI Merger Sub and Here Media Inc. later amended the Merger Agreement by entering into the First Amendment to Agreement and Plan of Merger dated April 27, 2009 (the “First Amendment”). The Merger Agreement is attached as Exhibit 2.1 to the Company’s Current Report on Form 8-K filed on January 14, 2009. The First Amendment is attached as Exhibit 2.1 to the Company’s Current Report on Form 8-K filed on May 1, 2009.
     Section 7.3(e) of the Merger Agreement requires that Here Media and the HMI Entities have, as a condition to closing the proposed business combination, $5,200,000 in cash less up to $500,000 for costs and expenses incurred by Here Media and the HMI Entities related to the transaction. On May 13, 2009, PlanetOut agreed that the amount of cash Here Media and the HMI Entities is required to have as a condition to closing could be reduced further by the amount, not to exceed $1 million, spent pursuant to a plan reasonably approved by PlanetOut for prints of and advertising expenses for the film “Departures,” the 2008 Academy Award® in the category of Best Foreign Language Film, in exchange for the contribution to Here Media at the closing of the proposed business combination of the United States distribution rights with respect to such film, including rights to certain revenues related thereto (the “Agreement”).
     The Agreement, which is filed as an exhibit to this current report on Form 8-K, is incorporated herein by reference. The foregoing description of the Agreement is qualified in its entirety by reference to such exhibit.
     Forward-Looking Statements
     In addition to the historical information contained herein, this current report on Form 8-K contains forward-looking statements, including statements regarding the proposed business combination and the timing thereof and the potential conditional waiver of certain closing conditions to the proposed business combination, as well as statements containing the words “believes,” “anticipates,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the companies to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the timing of regulatory and stockholder approvals, the contribution of certain film rights at the close of the proposed business combination, the limited operating history and variability of operating results of the parties to the transaction; competition; timing of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet. A more detailed discussion about certain factors affecting PlanetOut can be found in the periodic reports PlanetOut files with the SEC, including its Form 10-K for the year ended December 31, 2008, as amended.
     Additional Information and Where to Find It
     Nothing in this current report on Form 8-K shall constitute a solicitation to buy or an offer to sell shares of Here Media Inc., the new public company formed in connection with the transaction described in the Merger Agreement. The offer and sale of such shares in the transaction will only be made pursuant to an effective registration statement. Stockholders are urged to read the Proxy Statement/Prospectus that is included in the registration statement on Form S-4 concerning this transaction on file with the Securities and Exchange Commission because it contains important information. Investors may obtain this document for free from the SEC’s web site at www.sec.gov or from PlanetOut by contacting its corporate secretary.
     PlanetOut and its directors and executive officers may be deemed, under SEC rules, to be participants in the solicitation of proxies from PlanetOut’s stockholders with respect to the proposed



transaction. Information regarding PlanetOut and its directors and executive officers is included in its annual report on Form 10-K filed with the SEC on March 4, 2009, its amended annual report on Form 10-K/A filed on April 30, 2009 and in other public filings made from time to time with the SEC, which are available on the SEC’s website. More detailed information regarding the identity of potential participants and their direct or indirect interests in the transaction, by securities holdings or otherwise, are set forth in the registration statement and Proxy Statement/Prospectus and other documents filed or to be filed with the SEC in connection with the proposed transaction.
Item 9.01. Financial Statements and Exhibits.
     (d) Exhibits.
Exhibit No.   Description
  Letter Agreement, dated as of May 13, 2009, by and among PlanetOut Inc., Here Media Inc., HMI Merger Sub, the HMI Owners and the HMI Entities.



     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
  PlanetOut Inc.
Date: May 19, 2009  By:   /s/ Daniel E. Steimle    
    Daniel E. Steimle   
    Chief Executive Officer and Chief Financial Officer