Ezmio Beauty, operating primarily through their online platform ezmiobeauty.com, has emerged as a transformative force in the nail care industry with its comprehensive range of low-toxicity gel nail products that prioritize both beauty and health. The female-founded company, established by three Australian sisters and their best friend in December 2020 (originally named Esmio Australia), has achieved remarkable growth by revolutionizing how women approach DIY nail care through innovative formulations and user-friendly application methods.
The company's flagship innovation centers on HEMA-free gel polish formulations available in over 100 shades, addressing growing concerns about allergic reactions and sensitivities associated with traditional gel products. HEMA (Hydroxyethyl Methacrylate), a common ingredient in conventional gel polishes, has been linked to contact dermatitis and other adverse reactions. By eliminating this component while maintaining professional-quality results, Ezmio Beauty has positioned itself at the forefront of the clean beauty movement within the nail care sector.
Perhaps most revolutionary is the brand's one-step gel polish system that eliminates the need for separate base and top coats. This innovation reduces application time by up to 60% while minimizing exposure to potentially harmful chemicals. The simplified process makes professional-quality manicures accessible to beginners while saving experienced users valuable time. This breakthrough technology has garnered attention from beauty professionals worldwide who recognize its potential to transform both salon services and home nail care routines.
The company's commitment to nail health extends to its removal methods, offering best-in-class peel-off formulas and non-soak gel polish removers. Traditional gel removal typically requires harsh acetone soaking that can damage nails and surrounding skin. Ezmio Beauty’s innovative removal solutions preserve nail integrity while eliminating the need for aggressive filing or prolonged chemical exposure. This advancement addresses one of the primary concerns that previously deterred consumers from gel manicures – how to remove the gel polish without ruining your nails!
Ezmio Beauty’s product range includes carefully curated kits designed for various experience levels, from complete beginners to seasoned nail artists. These comprehensive sets include everything needed for salon-quality results at home, eliminating guesswork and ensuring success. The extensive builder gel color collection (Ezmios answer to BIAB) provides additional options for nail enhancement and artistic expression, supporting creativity while maintaining the brand's commitment to safer formulations.
The business success story exemplifies the power of identifying market gaps and responding with innovative solutions. Starting with a modest investment, the founding team leveraged their combined expertise and passion for beauty to build a company now serving customers across Australia and internationally. Their 4.8-star Trustpilot rating reflects consistent customer satisfaction and product quality that has driven organic growth through word-of-mouth recommendations.
Market timing has proven advantageous as DIY beauty experiences exponential growth, particularly among women aged 16-65 seeking professional results without salon visits. The pandemic accelerated this trend, but Ezmio Beauty’s sustained growth indicates lasting behavior change. International shipping capabilities have expanded the brand's reach beyond Australia, tapping into global demand for safer nail care alternatives.
CONTACT: Pheme Beauty Pty Ltd TA Ezmio Beauty-
Website: https://ezmiobeauty.com/
Facebook: https://www.facebook.com/ezmiobeauty/
Instagram: https://www.instagram.com/ezmiobeauty/
LinkedIn: https://au.linkedin.com/company/ezmio-beauty
TikTok: https://www.tiktok.com/@ezmiobeauty
YouTube: https://www.youtube.com/@ezmiobeauty/featured
Media Contact
Company Name: Pheme Beauty Pty Ltd
Contact Person: John Watson
Email: Send Email
Country: Australia
Website: https://ezmiobeauty.com/
