Philadelphia, PA - Joseph Callahan, CEO of Ciright and a visionary in business innovation, announces the release of his latest book, Finding Your 5: Discover Your Personas to Transform Your Business. This groundbreaking guide discusses the building blocks to success in any organization.
“Understanding your unique business persona is the key to unlocking untapped potential,” said author Joseph Callahan. “With Finding Your 5, I want to help leaders, entrepreneurs, and professionals recognize their strengths, refine their strategies, and drive meaningful progress in their industries.”
At the core of Finding Your 5 are five key personas: The Scout, Hunter, Farmer, Fisherman, and Surfer, each playing a vital role in achieving business growth. Through compelling storytelling and decades of leadership experience, the book explores how these personas interact within the dynamic triangle of manufacturers, customers, and salespeople, ensuring synergy in every transaction.
Drawing from his humble beginnings in Philadelphia to founding Ciright, an innovative software platform that transforms raw data into actionable insights, Callahan weaves personal anecdotes with real-world applications. Readers will gain practical strategies for maximizing productivity, making data-driven decisions, and fostering teamwork in an increasingly competitive landscape.
“This book is more than just a guide. It’s a roadmap to thriving in today’s business world,” Callahan added. “Whether you’re leading a startup, managing a team, or looking for clarity in your career, Finding Your 5 provides the tools you need to take control of your success.”
Finding Your 5 is available now in eBook ($3.17), audiobook ($3.99), and physical book ($14.99) formats.
For more information or to purchase the book, visit this website.
About Joseph Callahan
Joseph Callahan is a serial entrepreneur, perpetual innovator, and award-winning business leader with over 30 years of experience in technology development. As CEO of Ciright, he has pioneered groundbreaking solutions across industries, holding multiple patents in digital media, IoT, fintech, and the metaverse. Callahan is a proud Drexel University graduate and has been recognized with numerous accolades, including EY’s Entrepreneur of the Year – Technology.
Media Contact
Company Name: Ciright
Contact Person: Kevin Lessard
Email: Send Email
Country: United States
Website: https://www.ciright.com/
