Marnie Stockman and Nick Coniglio are visionary co-founders, business partners, and co-authors dedicated to redefining leadership for the modern world. With a shared belief that character is the ultimate competitive advantage, they empower individuals and organizations to lead with integrity, vision, and resilience.
Marnie Stockman is an innovative leader with a passion for helping others grow—whether in the classroom, the boardroom, or on stage. Beginning her career as a high school math teacher, she quickly discovered the power of using humor, data, and engagement to drive success. That passion led her to executive roles in customer success and EdTech, where she served as CEO and co-founder of Lifecycle Insights, a vCIO and customer success platform for MSPs. After a successful exit, Marnie now mentors and advises startups while continuing to champion leadership development.
Nick Coniglio is a seasoned technology executive and entrepreneur with more than 30 years of experience bridging the gap between business and IT. From his early days as a mainframe programmer to leading multiple successful startups, Nick has built a career on solving complex problems with innovative solutions. He co-founded Lifecycle Insights, transforming an idea into a thriving business that resulted in a successful exit. Now, he leverages his experience to mentor business leaders, offering strategic insights on technology, leadership, and organizational growth.
Together, Marnie and Nick co-authored Lead It Like Lasso, a leadership guide inspired by the beloved TV series Ted Lasso. Through their book, speaking engagements, and their widely followed podcasts—Lens of Leadership and Leadership Rules—they provide practical, heartfelt insights on how to lead with authenticity and purpose. Both are lifelong learners who believe leadership starts with how you show up every day.
This one-on-one interview shares Marnie and Nick’s background and experience writing Lead It Like Lasso: A Leadership Book for Life. Your Life.
Tell us about Lead It Like Lasso: A Leadership Book for Life. Your Life.
Leadership isn’t about a title—it’s about how you show up every day. Lead It Like Lasso is your playbook for leading with authenticity, building a winning culture, and inspiring those around you—whether you’re in the boardroom, locker room, or living room.
Drawing inspiration from Ted Lasso, this book blends real-world leadership principles, startup success stories, and laugh-out-loud moments to help you craft your own leadership style.
Through engaging exercises and practical strategies, you’ll learn how to:
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Define your core values and build a culture of trust
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Communicate with clarity and purpose
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Inspire and empower others to reach their full potential
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Create a personal leadership roadmap for lasting impact
Packed with wisdom, humor, and actionable insights, Lead It Like Lasso will challenge you to lead with confidence, kindness, and belief—because leadership isn’t just what you do, it’s who you are.
What inspired you to write Lead It Like Lasso: A Leadership Book for Life. Your Life.?
We wrote Lead It Like Lasso because we’ve seen firsthand what happens when leadership is fueled by character, not control. In our own startup journey, we led with heart, humor, and humanity—and it worked. Then Ted Lasso came along, and we found ourselves saying, “This is exactly how we lead!” That’s when we knew we had to put pen to paper (and maybe grab a biscuit or two).
This book is the leadership guide we wish we’d had—practical, engaging, and, most importantly, fun to read. It’s not about power plays or corporate jargon; it’s about showing up with clarity, care, and purpose—whether you’re leading a team, a business, or just yourself. Leadership isn’t about impressing people; it’s about bringing out the best in them. And if we can do that with a touch of Lasso-like charm? All the better.
How did you feel when you found out you received a Book Excellence Award?
With countless leadership books out there, receiving a Book Excellence Award is both an incredible honor and a powerful validation of our work. The Book Excellence Awards celebrate high-quality books that make a real difference—and we’re thrilled to be among them.
How did your background and experience influence your writing?
We’ve built businesses, led teams, and learned (sometimes the hard way) that leadership isn’t about having all the answers—it’s about trust, culture, and showing up with heart. Like Ted Lasso, we believe great leadership is equal parts strategy, authenticity, and fun. Our journey—from launching a company to selling it—proved that leadership isn’t just for CEOs, it’s for anyone who wants to inspire, empower, and make a real impact.
What is one message you would like readers to remember?
We’re in the midst of a character revolution. In a world where AI and automation are reshaping industries, it’s not just technical skills that set people apart—it’s soft skills like leadership, emotional intelligence, and the ability to connect with others.
That’s where Lead It Like Lasso comes in. This book provides a practical leadership framework to help readers develop the confidence, clarity, and character needed to thrive—at work, at home, and beyond. If you can see it, imagine it, and believe in it, you can achieve it.
Just like Ted Lasso helped his team see their potential, we want to help readers unlock theirs. Leadership is life and everyone is a leader!
Purchasing the Book
Lead It Like Lasso: A Leadership Book for Life. Your Life. has received positive reviews from well-known literary organizations, authors, and reviewers around the world. Reviewer Bob Burg writes, “The book is not only entertaining — it’s jam-packed with the principles and strategies that can help anyone in any business to thrive… an absolutely fantastic "how-to" on business and life success!”
The book is available for sale on Amazon, Barnes & Noble, Apple iBooks, and other online bookstores. Readers are encouraged to purchase their copy today: https://www.amazon.com/dp/1646493710
To connect with Marnie and Nick and learn more about their work, upcoming events, and access downloadable resources related to the book, visit: https://www.leaditlikelasso.com. You can also find them on Facebook, LinkedIn and Instagram.
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