Sevio, the European ad tech company trusted by publishers to streamline monetization, has expanded its Supply-Side Platform (SSP) model to include two critical components: a built-in Sales CRM and access to a dedicated, expert ad sales team.

IASI, ROMANIA / ACCESS Newswire / September 17, 2025 / This evolution represents a shift in how publishers approach monetization. It is no longer a matter of fill rates and demand access but a long-term revenue discipline grounded in tools, sales structure, and industry experience.

Sevio Enhances SSP Capabilities

Sevio, a recognized leader in ad tech, has expanded its product suite with the launch of a built-in Sales CRM and access to a dedicated team of ad sales experts. Following the release of the Sevio Ad Manager platform, this new offering reinforces the company's commitment to providing end-to-end monetization solutions for publishers.

Traditional SSPs have long promised access to premium demand and efficient programmatic integration. Yet for many publishers, this model leaves untapped revenue on the table. Sevio recognized that publishers need more than pipes to demand; they need the ability to manage and grow their advertiser relationships.

In response, Sevio now offers publishers:

• A purpose-built Sales CRM, integrated directly into the Sevio platform. It allows users to create branded sales pages, track campaign pipelines, manage advertiser contacts, and schedule follow-ups in one place.

• Access to Sevio's in-house ad sales team, a group of professionals with deep ad market experience who help pitch, package, negotiate, and close campaigns on behalf of publishers.

This model gives independent publishers access to enterprise-level sales workflows without the overhead of building internal teams. The CRM allows for structured, data-informed deal management, while Sevio's sales reps provide hands-on execution when needed, which is especially valuable for publishers without existing sales infrastructure.

Sales Techniques That Move the Needle: Sevio Shares Proven Industry Strategies

As part of this evolution, Sevio is opening up a part of its internal sales playbook to help publishers level up their approach to direct monetization. These strategies, developed from years of hands-on dealmaking, are now part of Sevio's onboarding, CRM workflows, and publisher training sessions.

Bundle for Story, Not Just Inventory

Advertisers rarely pay premium prices for single placements in isolation. Sevio helps publishers package high-viewability inventory with native formats and sponsorship opportunities to create offers that tell a brand story. This improves the perceived value of inventory and justifies stronger pricing.

Anchor at the Top

Sales conversations should never start at the bottom. Sevio trains publishers to lead with their highest-value packages. This creates a psychological anchor that sets the tone for negotiations. Even if a buyer scales down, the conversation remains centered on value, not discounts.

Assign Funnel Value to Each Ad Unit

Sevio encourages publishers to map each placement to its role in the conversion funnel. For example:

• Top leaderboard = awareness;

• Sidebar sticky = attention maintenance;

• Sponsored list or article = conversion intent.

Publishers can command tiered pricing and more strategic partnerships by showing advertisers how different placements support different campaign goals.

Sell With Data, Not Promises

Effective sales depend on trust. Sevio's CRM helps publishers log and reuse performance benchmarks, like CTR, RPM, and viewability rates, to strengthen negotiations. Bringing actual numbers from past campaigns is more persuasive than making subjective claims.

Follow-Up Closes Deals

Sevio data shows that up to 40% of direct deals close after initial contact, often in the second or third follow-up. Yet most publishers stop after the first message. The CRM includes follow-up scheduling and automated nudges to ensure publishers maximize every opportunity.

Renewals Start Mid-Campaign

Waiting until the last day of a campaign to pitch an extension is too late. Sevio's playbook recommends identifying a positive mid-campaign signal (for example, "CTR is outperforming by 22% after 10 days") and using it to start a conversation about renewals while momentum is high.

Create Competitor Curiosity

Advertisers are always interested in what's working for others in their space. Sevio suggests that publishers reference past wins (e.g., "Brand X recently ran a native campaign that exceeded benchmarks") to spark subtle competitive interest. This approach has proven effective in opening doors with hesitant buyers.

Build a Pipeline, Not a Hope List

Successful revenue generation involves managing a structured sales pipeline, not just listing wishful targets. Sevio's CRM helps publishers log every contact, deal stage, and timeline, turning inbound leads into long-term advertiser relationships.

About Sevio

Sevio is an independent ad tech company founded in 2014. It is headquartered in Romania and operates across multiple markets. From its early roots as an outsourced ad operations partner, Sevio has grown into a full-stack monetization platform for publishers. Its core mission is to deliver transparent, sustainable, high-performing advertising solutions.

The company is best known for developing Coinzilla, one of the most established crypto ad networks globally. Coinzilla has helped hundreds of advertisers and publishers connect through strategic media placements, performance-driven campaigns, and premium brand partnerships. The success of Coinzilla is a testament to Sevio's deep understanding of ad sales dynamics, advertiser expectations, and campaign lifecycle management.

Sevio's platform combines robust monetization infrastructure with tools that help publishers move beyond passive revenue. Its SSP includes advanced features such as customizable ad formats, header bidding integration, native ad capabilities, and in-depth analytics.

With the launch of its purpose-built Sales CRM and the addition of a professional in-house ad sales team, Sevio is now empowering publishers to take a more active and structured approach to monetization.

Rather than limiting itself to the role of demand aggregator, Sevio positions itself as a sales enablement partner. By offering technology and hands-on expertise, the company helps publishers transform inbound interest into scalable revenue, repeat business, and long-term advertiser relationships.

Sevio is a registered vendor under IAB Europe's Transparency and Consent Framework and upholds strict compliance, performance, and reporting standards across all operations.

Media Contact:

Contact Person: Bogdan
Company: Sevio
Email: office@sevio.com

SOURCE: Sevio