Enhancements will help streamline event budget management and payment processing through international expansion, an automated budget reconciliation process, and improved user experience
American Express® (NYSE: AXP) and Cvent® (Nasdaq: CVT), a market-leading meetings, events, and hospitality technology provider, today introduced enhanced features to the Cvent Event Marketing & Management platform that further expand virtual payment capabilities, leveraging American Express’ integrated budget management and payment automation solutions.
The enhanced features provide a seamless meetings & events (M&E) payment experience for American Express Corporate Meeting Card and vPayment clients using the Cvent Event Marketing & Management platform, by:
- Streamlining onboarding and improving the user experience, including a step-by-step escalation process to provide additional support
- Simplifying M&E expense allocation with American Express @ Work Reconciliation®, a free 24/7 tool that eases the invoicing process
- Increasing virtual funding account options with vPayment, an American Express® payment solution that assigns a single-use account number to each transaction to help increase billing efficiency, expected to be available in the US and UK late 2022
- Incorporating an automated reconciliation process, providing users with greater budget visibility, more audit controls, and better data consistency, expected to be available early in 2023
“As large companies increasingly look to bring people back together for client events or internal gatherings, they want more simplification, efficiency and automation, and managing their budgets has become more important,” said Dean Henry, Executive Vice President, Global Business Financing, Payments & Digital Experiences at American Express. “That’s why we partnered with Cvent to deliver an enhanced virtual payment and automation solution that helps provide a seamless user experience and better serves our clients’ needs.”
According to the new American Express Meeting & Events Trendex1, 97% of corporate event planners believe company events and meetings are equally or more important compared to pre-pandemic, with about three-fourths (74%) saying they expect their 2023 meetings and events budget to increase. While over eight in ten (81%) planners are already using an automated payment process, 82% say they plan to further automate their payment processes within the next six months.
Looking deeper into the main attributes corporate event planners are looking for in a spend management software platform, the top five are:
- Simple user experience (50%)
- Enhanced security (48%)
- One integrated meeting & expense budget platform (39%)
- Greater budget visibility (37%)
- Automated end-to-end reconciliation (37%)
Since 2018, American Express and Cvent’s virtual payments integration has allowed event managers to pay suppliers and manage meetings and events budgets with American Express virtual account numbers via the Cvent Event Marketing & Management platform. These new American Express and Cvent enhancements aim to address growing needs as companies continue to reimagine what returning to the office, M&E planning, and business travel look like.
“Capturing actual meetings and events spend has long been an organizational pain-point with cumbersome invoices, manual spreadsheets, and siloed processes – which ultimately leads to decreased visibility and reduced budget control,” said Anil Punyapu, Cvent Senior Vice President of Sales. “For over two decades, Cvent has helped thousands of companies gain greater control over these expenditures, and with our American Express® payment enhancements, organizations can streamline their payment and reconciliation processes to deliver greater visibility and insights into their total meeting and event spend. In today’s environment, controlling costs is essential for event programs to maximize ROI and prove their value to the organization.”
To learn more about today’s announcement, please visit this Cvent website or speak with your American Express or Cvent representative.
1The Morning Consult poll was conducted between September 1-September 5, 2022 among a sample of 305 Corporate Meeting Planners & Event Organizers employed full time or part time, with one of their main responsibilities including organizing/planning/marketing events. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 6 percentage points.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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Cvent Holding Corp. (Nasdaq: CVT), is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and approximately 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.
This news release includes "forward-looking statements" including, without limitation, statements regarding American Express’ and Cvent’s expectations, beliefs, intentions, or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. The following factors, among others, could cause or contribute to such differences: the risk that the benefits described in this release are not realized and whether all functions and capabilities discussed in this release will be available as and when stated in this release. All forward-looking statements are based on information available to American Express and Cvent on the date hereof, and they assume no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Source: American Express Company