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Faction Introduces Driverless Delivery for Tech-Forward Businesses in San Francisco Bay Area; Cocola Bakery Is First Partner

Partnership already enabling reliable delivery services to locations ranging from South San Francisco to Mountain View

Today, Faction Technology, Inc., a driverless-technology company offering solutions that solve inefficiencies in micro-logistics and vehicles on demand, announced it is bringing driverless delivery to portions of the San Francisco Bay Area. Faction’s first partner is Cocola Bakery, which is using Faction to reliably deliver to its customers around the metro region. Deliveries will be made ​​in lightweight, electric vehicles based on three wheel EV platforms from Arcimoto, Inc. (NASDAQ: FUV) and from ElectraMeccanica (NASDAQ: SOLO). Since July, Faction has made regular deliveries to the bakery’s customers and it's now looking to add additional delivery partners in the coming months.

This press release features multimedia. View the full release here:

Faction D1 Cargo driverless delivery vehicle based on the Arcimoto FUV platform (Photo: Business Wire)

Faction D1 Cargo driverless delivery vehicle based on the Arcimoto FUV platform (Photo: Business Wire)

Equipped with Faction’s DriveLink® and TeleAssist® technologies, the company’s vehicle fleet combines autonomy with remote human teleoperation to carry out its deliveries. These technologies allow Faction to provide businesses like Cocola Bakery with a delivery service that seamlessly delivers goods via a driverless fleet in an affordable, safe, and predictable way.

“Cocola Bakery and our customers have been ecstatic with the services Faction has provided us so far,” said Amir Aliabadi, CEO of Cocola Bakery. “We are now able to quickly, affordably, and reliably deliver our products to customers around the Bay Area, something we couldn’t easily accomplish before due to inconsistent gig-worker services.”

Through this initial launch, Faction continues to develop the technology powering its remote and driverless delivery solutions. New customer routes are first qualified with vehicles using safety drivers, in addition to being supervised by TeleAssist operators. System performance and road data are collected during every delivery to aid Faction in consistently improving its technology and further expanding its services for Cocola Bakery and future customers.

“Our partnership with Cocola is just the beginning of what we have planned for Faction,” said Faction CEO, Ain McKendrick. “We’re achieving our cost and delivery targets while securing the data necessary to bring Faction and our technology to more partners in the coming year. The next phase is to make our services available to additional commercial customers in the Bay Area – restaurant chains, hardware stores, auto parts stores, and others – to maximize the use of our operating fleet while streamlining delivery in an affordable, reliable, and seamless way.”

Faction is expanding its delivery services within the San Francisco Bay Area, and is currently opening up driverless delivery for other partners starting at under $2 per mile. Businesses interested in Faction and what its technology can do for them should contact Faction with the information below.

For more information on Faction and Cocola Bakery, visit or

About Faction

Faction Technology, Inc. is a Silicon Valley startup that develops driverless solutions based on light electric vehicles. Founded in February 2020, Faction is on a mission to revolutionize micro-logistics and vehicles-on-demand. The company believes the future of sustainable transportation is to develop driverless vehicles that are safe, cost-effective, and right-sized to serve a range of use cases for both business and passenger transportation needs. Faction currently powers driverless delivery in parts of the San Francisco Bay Area, and will expand into other metro regions in 2023. Faction also partnered with GoCar Tours, Inc., to facilitate driverless delivery of GoCar EV Sport Tour vehicles from GoCar's depots to select pickup counters at partner locations in cities including Las Vegas, Monterey, San Francisco, and San Diego. For more information visit


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