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Thinktank Group Gets Customized White Label and Brand Insights with 8x8

8x8 Enables Thinktank Group to Create Tailored Contact Center Processes to Support its White Label Business Model

8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center and unified communications platform provider, today announced that Thinktank Group has deployed the 8x8 cloud contact center and unified communications platform to differentiate its multiple white label brands and enhance customer experience within its contact center.

Thinktank Group is a leading Australian-based property lending specialist that has provided over $9 billion in lending solutions. Operating a unique business model consisting of 6 white label organizations within the larger umbrella group, the company has seen significant success, growing from 75 to almost 250 employees between 2020 and 2023. Using a single phone line for general support of all their white label organizations often led to confusion when customers called and didn’t recognize the larger Thinktank Group name. The company needed dedicated phone lines, branding, and processes for each of its white label organizations to deliver a better customer experience.

By using 8x8, Thinktank Group created distinct toll-free phone lines for each of its white label organizations, which includes different branding and customized interactive voice responses (IVR) and call routing queues for each. This has helped the company enhance customer experiences across its many white label organizations, reduce its abandoned call rate, and increase first-call resolution rates, while establishing a Grade of Service level consistently above 85%. In addition, by engaging the support of 8x8 Professional Services to create a unique solution for each white label organization, Thinktank Group now gets detailed analytics and reporting on each brand's performance, and can see with greater accuracy distinct metrics and data for each: who is calling, which white label they’re calling, and why.

“Our customers call looking for detailed financial information, and as Australia’s leading commercial property funding specialist it’s important to us that we provide superior customer service experiences,” said Andrew Brown, Chief Operations Officer at Thinktank Group. “By using 8x8, we’re able to integrate communications across our organization while smoothly differentiating the channels that are customer-facing. Not only does this help each individual white label organization improve their own customer services, the data from each one helps feed into our success at the group level too.”

“Thinktank Group’s growth is a testament to the group’s expertise and status as Australia’s leading provider of lending solutions for individuals and businesses, but with that comes the need to offer differentiated support from a single communications platform,” said Hunter Middleton, Chief Product Officer at 8x8, Inc. “With 8x8, not only does Thinktank Group get distinct IVR and call routing options for each of its white label organizations, but it also gets a dedicated point of contact to help them create tailored contact center and unified communications services in the future. As the organization continues to grow, this will further support its successful white label business model. At 8x8, we’re proud of the results delivered so far, and are looking forward to supporting Thinktank Group with the rollout of more customization and greater personalization in the future.”

8x8’s cloud contact center and unified communications platform, which includes integrated contact center, business phone, video meetings, team chat, and SMS capabilities, is a resilient, secure, and compliant cloud platform that offers the highest levels of reliability with a financially backed, platform-wide 99.999 percent uptime SLA across an integrated cloud UCaaS and CCaaS solution.

About 8x8 Inc.

8x8, Inc. (NASDAQ: EGHT) is transforming the future of business communications as a leading Software as a Service provider of 8x8 XCaaS™ (Experience Communications as a Service™), an integrated contact center, voice communications, video, chat, and SMS solution built on one global cloud communications platform. 8x8 uniquely eliminates the silos between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) to power the communications requirements of all employees globally as they work together to deliver differentiated customer experiences. For additional information, visit, or follow 8x8 on LinkedIn, Twitter and Facebook.

8x8®, 8x8 XCaaS™, Experience Communications as a Service™ are trademarks of 8x8, Inc.

Thinktank Group, a leading Australian-based property lending specialist, has deployed the @8x8 integrated cloud #contactcenter & #unifiedcommunications platform to differentiate its multiple white label brands & enhance #CX within its #CCTR.


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