NEW YORK, Jan. 31, 2023 (GLOBE NEWSWIRE) -- Future Today, a leader in premium ad-supported video on-demand (“AVOD”) reaching 20 million households across all major OTT platforms, shared that it has experienced three consecutive years of 100% YoY revenue growth with Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, and the SSP in Tremor International’s end-to-end platform. Following Tremor’s 2022 acquisition of the Amobee DSP and its integration into the end-to-end platform, Amobee CTV spend on Future Today from Unruly grew 336%.
Future Today, which has seen a 120% increase in audience over the last two years, has worked closely with brands within the Tremor International umbrella, including Unruly, since 2015.
“Unruly continues to drive phenomenal results year-over-year for Future Today,” said Katya Shkolnik, Head of Partnerships and Programmatic at Future Today. “We are seeing tremendous success in helping brands get incremental reach across categories, in particular within our Entertainment and Lifestyle categories, where, for example, 90% of those viewers report that they seldom watch linear. Unruly has done a great job of both driving demand and providing us with the tools to easily create PMP and PG packages for brands to reach this valuable streaming-first audience. We’re excited for the benefits we stand to gain now that Unruly has direct access to demand from the Amobee DSP.”
Over the course of the relationship, Future Today’s revenue from Unruly’s technology has continued to grow steadily year-over-year, as it leverages Unruly’s offerings such as unique demand from the Tremor Video DSP, and CTRL, Unruly’s self-service platform. CTRL is built for publishers to price, package and sell their inventory, with capabilities to layer in data such as contextual and audience targeting. Tremor International’s acquisition of the Amobee DSP in 2022 is expected to enable further unique demand for Future Today.
“Future Today is a long-standing, valued partner, offering engaging content on which brands can reach key audiences across digital and OTT platforms. It’s a testament to our ability to facilitate consistent growth that the relationship between Unruly and Future Today has strengthened significantly over the past few years,” said Kenneth Suh, Chief Strategy Officer at Tremor International. “We are always looking for ways to provide unique technology and greater monetization including the recent addition of the Amobee DSP to our end-to-end platform to drive increased direct demand to media companies.”
About Future Today
Established in 2006, Future Today, Inc. is a pioneer and leader in the OTT media and technology landscape. The Company’s cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days. To learn more about Future Today, please visit FutureToday, Inc.
About Unruly
A Tremor International brand, we’re called Unruly because, well, that’s what we are. Sure, we could fill this boilerplate with nods to our industry-leading video-first advertising platform, award-winning in-house creative capabilities and differentiated data sets. But we’d much rather focus on our partners’ success - be they content creators, agencies or brands - than boast about our own wins. We’re here to give you the tools to drive change across the advanced TV space. So, go on then - be more Unruly. unruly.co
PR Contact:
Caroline Smith, VP, Communications, Tremor International
csmith@tremorinternational.com
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as "anticipates," "believes," "expects," "intends," "may," "can," "will," "estimates," and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits of the Future Today partnership, or any other partnership, our tech stack, and any other offerings of Tremor, Unruly and any affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor's most recent Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.
