Spence's True North announces the expansion of its life coaching services, now offering specialized coaching in executive leadership, marriage, and trauma recovery to promote growth and healing.
-- Spence’s True North Expands Services to Empower Personal and Professional Growth
Spence’s True North, founded by Edward J. Spence, is extending its life coaching offerings to better support individuals and couples facing life's greatest challenges. With a focus on executive leadership, marriage counseling, and trauma recovery, Edward’s methodology integrates over three decades of personal and professional experience in military service, emergency response, and spiritual care.
Edward J. Spence’s own journey has greatly shaped his coaching philosophy. After over 30 years in the fire department, the military, and as a spiritual care provider, Edward encountered life-changing events, including a severe injury and the heartbreaking loss of his son. These profound experiences, coupled with his career in high-stress environments, provided him with a unique understanding of trauma, grief, and resilience. His personal struggles with PTSD, combined with his deep empathy, led to the creation of Spence’s True North, where trauma-informed care, leadership development, and relationship coaching are prioritized.
“As we face challenges, we often encounter opportunities for growth. The lessons we learn each day, whether from setbacks or triumphs, help us evolve,” reflects Edward Spence. “True growth stems from learning to embrace both our struggles and successes. It’s a journey of continual self-discovery, where each step brings us closer to understanding our true potential and purpose.”
Expanding Coaching Offerings to Meet Growing Demand
Spence’s True North has expanded its services to meet the growing demand for specialized coaching in several key areas. These new offerings include Executive Coaching, Marriage Coaching, and Trauma-Informed Coaching, as well as Cognitive Behavioral Coaching to help individuals develop resilience and mental clarity.
Executive Coaching for Leadership Development
Spence’s Executive Coaching is designed to help professionals unlock their leadership potential. By utilizing concepts from Edward’s book Transformational Leadership Made Simple, the coaching integrates the “Quadrangle of Leadership” model, which focuses on balancing four key leadership roles: manager, leader, coach, and servant leader. This holistic model aims to enhance strategic clarity, team collaboration, and effective leadership. It encourages leaders to adopt a comprehensive approach to managing teams, with an emphasis on empathy, motivation, and team-building.
Marriage Coaching for Lasting Relationships
Spence’s True North’s Marriage Coaching goes beyond conflict resolution, offering couples a chance to reconnect with the core values that first drew them together. Reflecting on the early days of their relationship allows partners to reignite the love and appreciation they once shared, reinforcing the foundation of their bond. Through communication techniques like using “I” statements, couples learn to express their feelings without blame, fostering understanding and empathy. Active listening and the ministry of presence are also central to the coaching process, helping couples develop stronger communication skills and deeper emotional connection.
“Effective communication is the cornerstone of any lasting relationship,” Edward explains. “By focusing on how we communicate and listening with empathy, couples can overcome obstacles and rediscover their shared commitment.”
Trauma Recovery through Trauma-Informed Coaching
Trauma-Informed Coaching is a core service at Spence’s True North, providing clients with the tools and techniques needed to recover from trauma and emotional distress. Edward utilizes Trauma-Informed Care, Cognitive Behavioral Coaching, and Cognitive Reframing to help clients shift negative thinking patterns and develop healthier coping mechanisms. These methods are particularly effective for those dealing with PTSD, anxiety, grief, and depression.
Rather than focusing solely on managing symptoms, Spence’s coaching fosters traumatic growth—helping clients find meaning, strength, and purpose in the aftermath of trauma. Personalized coaching schedules and goal-setting are also integrated into the process, offering clients a structured and supportive approach to healing.
Empathy-Driven Coaching: A Personal Approach
What sets Spence’s True North apart is Edward J. Spence’s deeply empathetic approach to coaching. Drawing from his own life experiences with trauma and resilience, he offers a personalized coaching experience that is both compassionate and effective. Edward’s qualifications are broad and impressive, encompassing certifications in Acute Traumatic Stress Management, Critical Incident Stress Management (CISM), and Master Mental Health Coaching. His work as a Crisis Chaplain and experience with various first responder organizations further enrich his coaching methodology.
Edward’s personal journey, which includes overcoming physical and emotional challenges, gives him a unique ability to connect with clients facing similar difficulties. He understands firsthand the impact of trauma and grief, and his coaching is designed to guide individuals toward healing and resilience.
“I believe true strength comes when we embrace vulnerability. Healing is not about perfection but about continuous growth,” Edward says. “In every step of the journey, we have an opportunity to find our purpose and move forward with strength.”
Commitment to Excellence and Service
Spence’s True North continues to expand its reach, now offering both in-person and telehealth appointments, making services accessible to clients across the United States. As the practice grows, Edward aims to help even more individuals embark on their journeys of healing, growth, and self-discovery.
Currently serving a range of clients from various backgrounds, Spence’s True North is committed to providing meaningful support tailored to each individual’s unique circumstances. Edward is deeply motivated by the positive impact he has witnessed in his clients’ lives, and he looks forward to expanding the reach of his services to a broader audience.
“I’m excited to continue helping others through their personal challenges,” Edward notes. “Seeing my clients transform and grow has been the most rewarding part of this journey. I’m honored to walk alongside them and offer the guidance they need to move forward with confidence and strength.”
Award Recognition for Excellence in Trauma-Informed Coaching
Spence’s True North has recently been recognized as the Best Trauma-Informed Coaching Service in New York for 2025. This prestigious award honors Edward J. Spence and his team for their outstanding work in helping individuals manage trauma, grief, PTSD, and anxiety. The recognition underscores the practice’s commitment to providing exceptional care and support to clients seeking healing and resilience.
“Being recognized for our work is a humbling experience,” Edward says. “This award belongs to all of our clients, whose dedication to healing and growth has been truly inspiring. It’s a privilege to help them on their journey.”
About Spence’s True North
Spence’s True North, founded by Edward J. Spence, offers specialized life coaching services that promote personal and professional growth. The practice provides executive leadership coaching, marriage counseling, and trauma recovery coaching to clients seeking to overcome challenges and build resilience. Edward’s unique approach, grounded in over 30 years of experience in military service, emergency response, and spiritual care, ensures that each client receives personalized and empathetic guidance.
For more information, visit www.spencestruenorth.com.
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Spence's True North
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