What Happened?
Shares of health and wellness products company Herbalife (NYSE: HLF) jumped 6.9% in the afternoon session after Maxim Group initiated coverage on the company with a "Buy" rating and a $20.00 price target.
The price target suggested a significant potential upside from the stock's previous closing price of $12.91. This new analysis from Maxim Group analyst Anthony Vendetti appeared to give investors a fresh reason for optimism about the nutrition company's prospects. The initiation of coverage with a positive outlook often draws new attention to a stock, which can lead to increased buying activity.
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What Is The Market Telling Us
Herbalife’s shares are extremely volatile and have had 30 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 26 days ago when the stock gained 3.4% on the news that an analyst upgraded the company's stock to 'Buy' following strong third-quarter results.
Argus raised its rating and set a price target of $15 for Herbalife, citing expected revenue growth from new products. This positive view was supported by the company's recent performance. In its third-quarter 2025 earnings report, Herbalife posted revenue of $1.3 billion, which surpassed the anticipated $1.26 billion. The company also achieved an earnings per share of $0.50, beating the forecast of $0.46. The broader sentiment from analysts appeared positive, with a consensus 'Buy' rating noted across the board.
Herbalife is up 7.8% since the beginning of the year, and at $13.82 per share, it is trading close to its 52-week high of $14.90 from December 2025. Investors who bought $1,000 worth of Herbalife’s shares 5 years ago would now be looking at an investment worth $256.88.
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