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Chiropractor Marketing Services That Bring in More Patients

Chiropractor Marketing Services That Bring in More PatientsPhoto from Unsplash

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Grow Your Practice With Proven Digital Marketing Solutions. We will Customize Your Chiropractic Marketing Needs to Increase Referrals in a Challenging Market

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Drive New Patients to Your Practice With Marketing for Chiropractors

We understand that it’s your goal is to deliver high-quality care to your patients and help them with their unique needs. Knowing how to get patients in the door is the first step to increasing your customer base and revenue. We make digital marketing easy so you can focus on helping your customers.

There are countless chiropractic practices for potential patients to choose from. To reach your target audience, you need an effective digital marketing strategy.

That’s where we comes in. We have years of experience working with chiropractic practices. Our team knows how to develop a marketing plan with the right messaging for your target audience.

Want to learn more about the best healthcare marketing agency for chiropractors? Contact Harris & Ward today to schedule a consultation appointment.


Chiropractic Web Design

Many potential patients head to the internet to find chiropractic services. Your website is one of the first things a patient will see about your business.

If your website doesn’t have relevant information or is outdated, that won’t work in your favor. It might result in users heading to your competition instead of scheduling an appointment with you.

Our team of web design experts will design a user-friendly and appealing website for your practice. It’ll also incorporate search engine optimization (SEO) best practices.

SEO & PPC for Chiropractors

If you’re looking for an effective healthcare marketing company, look no further than Harris and Ward. We have years of experience working with businesses of all sizes, helping them connect with local patients and generating brand visibility.

We specialize in driving new patients to your practice. Building on your community of like minded consumers. Our focus on Google first and foremost ensures your marketing dollars are applied in the mnost trusted space. We focus on search intent to drive only the most relevant traffic to your website.

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What Does Chiropractor Marketing Consist Of?

If you are looking for effective online marketing to help grow your practice, we’re here to help. Harris and Ward is a digital marketing agency that can help open the doors to brand awareness and increase prospective customers. Let us help you get in front of your client base, and lead your chiropractor clinic to success.

Our SEO services include: 

Web Design for Chiropractors

Photo and Video for Chiropractors

Chiropractor PPC Advertising + SEO

Plus More

What Sets Harris & Ward Apart From the Rest

It can be difficult to figure out digital marketing yourself if you don’t have any experience in the area. That’s why you need to partner with an experienced team like Harris & Ward. We’ll take your practice to the next level with our proven strategies and solutions.

Our team of Healthcare marketing experts will create a customized marketing plan for your practice. Our goal is to attract organic traffic to your practice’s websites, increasing your patient base and your revenue.

Contact our office today to learn more about our chiropractic website solutions.

Leading Chiropractic Marketing Agency

Ready to get started on increasing your digital presence and turning clicks into frequent customers? Give Harris & Ward a call today to schedule a consultation with one of our Healthcare marketing specialists.

As a business owner, you understand how important it is to get your name out there in order to attract more people to your local area. This is why efficient and effective chiropractic marketing ideas are essential for your practice. However, if you are unfamiliar with the best methods of chiropractic marketing, we can help you. By following our great chiropractic marketing ideas, you will be able to attract new patients to your office and outperform your local competition.

Use Pay-Per-Click Advertising to Drive More Traffic

Ads that appear at the top of search engine results pages are called pay-per-click (PPC) ads. PPC ads are targeted toward your ideal audience in order to attract people who are genuinely interested or searching for your specialty services. Whenever your ad appears for someone looking for chiropractic services and they click through, you pay for each click.

PPC is important for chiropractic marketing if you want to increase your web presence. When creating ads, consider what action you want users to take. Clicking on the ad should lead them to a landing page with a call-to-action to increase appointment bookings and generate revenue.

If you are having any promotions at your chiropractic office, whether it’s a limited time or evergreen, it is a good idea to take advantage of targeted ads to reach more new patients.

Some examples of PPC ads could be:

    • New patient appointment specials
    • 30% off your first chiropractic adjustment
    • $75 for an initial exam and treatment

Partner with the Best Marketing Agency for Chiropractors

Harris and Ward is the top choice for chiropractor marketing services. Contact our office today to schedule a consultation and get connected with one of our team members!

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Chiropractor Marketing Agency That Drives Results

As more and more patients look for alternative treatments for chronic pain, the chiropractic industry is booming. It was valued at $12 billion in 2018, and is expected to grow even more in the coming years. However, current chiropractors are facing some challenges, like government regulations, preconceived notions about the practice, and reduced insurance coverage. Without a clear marketing plan, it can be difficult for chiropractors to keep up with the industry’s growth.

You can’t control everything, but you can control how you market your business. Getting new patients depends on having a good marketing strategy, which should be your priority as a business owner.

You can hire a digital marketing agency to help with marketing if it’s not your expertise. Thrive is an award-winning agency that creates customized marketing strategies, including SEO, web design, pay-per-click ads, and social media management, to drive leads and sales for your business.

How to Develop a Chiropractic Marketing Strategies?

The first step in chiropractic marketing is to understand your target audience. Ask yourself:

      • Who are my ideal patients?
      • What are their demographics?
      • What do they want/need from a chiropractor?

Once you know who you’re targeting, you can start developing your chiropractic marketing strategy. Here are some ideas to get you started:

      • Create a chiropractic website
      • Use SEO keywords on your website and blog
      • Start a blog and write articles about chiropractic care
      • Use social media to reach new patients
      • Develop an email marketing campaign
      • Run targeted Google ads (PPC)
      • Get involved in the community

New Patients vs. Existing Patients vs Prospective Patients?

The chiropractic profession is a unique one in that it relies heavily on referrals from existing patients. In fact, studies show that nearly 80% of chiropractic patients are referred by a friend or family member. This means that your marketing efforts should not only be focused on attracting new patients, but also on retaining the ones you already have.

Here are some ideas for chiropractor marketing to new, existing, and prospective patients:

      • New Patients – Develop a strong online presence with a website and blog, use SEO keywords, run targeted PPC ads, and get involved in the community.
      • Existing Patients – Keep your existing patients happy with great customer service, offer loyalty discounts and promotions, and make it easy.
      • Prospective Patients – Use social media to reach new patients, develop an email marketing campaign, and run targeted PPC ads.

Chiropractic Marketing Ideas!

      • Sponsor a local sports team
      • Get involved with the Chamber of Commerce
      • Give talks at local businesses or organizations
      • Have a presence at health fairs and community events
      • Volunteer your services at charity events
      • Offer free consultations
      • Give discounts to seniors, military, or other groups
      • Offer Referral Bonuses
      • Invest in direct mail marketing
      • Create a chiropractic video tour of your office

Good Chiropractic Marketing Plan

      • Keep your site and blog up-to-date with relevant, keyword rich content
      • Use social media to reach new patients and stay in touch with existing
      • Develop targeted marketing campaigns for new and existing  patients
      • Get involved in the community through sponsorships and volunteering
      • Offer free consultations, discounts, and referrals to attract new patients
      • Use direct mail marketing to reach a wider audience
      • Invest in a chiropractic video tour of your office

Word-of-Mouth Marketing Still Works

One of the best ways to attract new patients is through word-of-mouth referrals. Referrals remain the top way people decide on healthcare providers. Most people choose a chiropractic provider based on family and friend referrals, and over 70% trust online reviews when selecting a provider.

To grow your business, focus on online reputation management and creating an stellar patient experience to increase word-of-mouth referrals.

Reputation Management

To build your online reputation for use as a marketing avenue, provide patients with an online space to rate and review your practice. Maintaining a Google Business Profile is an excellent option that lets your patients give your practice an online rating.

Additionally, encourage patients to take a satisfaction survey or leave a testimonial after receiving care. These elements can be used to draw in new patients who are looking for chiropractors in the area.

Excellent Patient Experience

Patients may refer your practice to others if you provide them with an excellent experience. This includes top-level chiropractic care, but it also reflects their interactions with your staff, the atmosphere you create in the waiting room, and the special offers you provide to loyal patients.

Create a culture that your patients will want to discuss with other people. You can do this by:

  • Upgrade your communication software to something simple and tech-savvy
  • Hiring friendly, personable staff is critical
  • Offering tea, coffee, and water
  • Make sure parking is easy
  • Build a strong sense of community through local events

Consider offering referrals and discounts wherever you can, especially if you are new. Family discounts, friend referral discounts, first-time-visit discounts, and free consultations are all effective methods for potential patients to experience your practice.

Focus on Mobile Chiropractic Marketing Ideas

Did you know that Google results are heavily influenced by both the search query and how well a website performs on mobile? Mobile users generated 54.4% of all website traffic in 2021.

This means mobile chiropractic marketing strategies, like optimizing (SEO) your website for mobile use and using mobile phones to communicate with patients, are critical to your success.

Optimize for Mobile Use

To optimize your website for mobile use, focus on a few important elements. Ensure your web page formats appropriately for mobile use. Work with your website company or web hosting application to design a site that looks good on mobile devices and works as intended. Make sure your website loads quickly and is easy to navigate for mobile users.

Also, create easy-to-read content that mobile users can scroll through to find the links they need to contact your practice or schedule an appointment.

Mobile Patient Communication

You can use mobile communication strategies like texts, alerts, reminders, and feedback surveys to grow your business. Ninety-seven percent of Americans own a cell phone, and of those, 85% own a smartphone.

Incorporating mobile communication strategies helps you connect to patients and reach them in a way that feels comfortable and convenient to them.

How to marketing my chiropractic services online.


Do people need my services?

Yes, chiropractic services are in high demand. In fact, the chiropractic profession is one of the fastest growing industries in the United States.

Should SEO be a top priority?

Yes! SEO should be a top priority for any business, but it’s especially important for chiropractors. This is because people frequently search for chiropractors using keywords like “chiropractor near me” or “chiropractic care.” If you want your chiropractic practice to appear in these search results, you need to make sure your website is optimized for SEO.

Should I use social media marketing?

Social media marketing is a great way to reach new patients and stay in touch with existing ones. chiropractors should consider creating a profile on popular platforms like Facebook, Twitter, and LinkedIn

What are some other effective chiropractic marketing strategies?

There are many effective chiro marketing strategies, but some of the most popular include developing targeted marketing campaigns, getting involved in the community, and offering free consultations or discounts.

No matter what chiropractic marketing strategies you decide to use, the most important thing is to be consistent with your efforts. The more patient you are, the more likely you are to see results from your marketing initiatives.

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