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Corporate Event Planning: 7 Tips to Make Your Event Engaging

Corporate Event Planning: 7 Tips to Make Your Event EngagingPhoto from Unsplash

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Just three years ago, the global event industry was worth almost $1 billion.

Corporate events can help you grow your business in various ways. With them, you can network with other companies, teach employees new practices, and more.

However, corporate event planning isn’t as simple as other types of events. Because of this, you must research several things to avoid wasting time and money.

Fortunately, this guide outlines the main info you need to host an engaging event that benefits your business and its employees.

Here are seven tips that’ll make your event engaging and entertaining!

1. Reserve a Venue Early

One of the best event planning tips we can give you is to reserve a venue early if you’re hosting an event outside of the office. This is especially important if your company is in a smaller city because you’ll have limited options.

If you plan on hosting corporate events often, try to make a deal with a venue for several events. This will make planning future events easier, and you may get a discount for building a relationship with the vendor.

Keep in mind that event venues come in many forms, so choose something appropriate for your event. Although exposition centers are common, you can also reserve the likes of cabins for corporate retreats.

2. Consider the Event’s Purpose

Aside from reserving a venue early, you should also consider the event’s purpose. Doing so will make it easier to decide what your event should have.

Start by thinking about what you’re trying to achieve with the event. Many businesses host events to present new products or services, but you can host one for anything.

From there, you can set several goals and objectives to accomplish. The objectives should be things that you will do during the event, such as a presentation. However, the goals can be things you try to do, like entertain the event attendees.

3. Set a Budget

No matter what kind of event you’re hosting, you must set a budget to prevent your business from spending too much. This should be one of the first things you do because it’ll determine what kind of event you can have.

Expect to spend more when hosting a large event, though the exact values will vary depending on what you want.

A major investment will be the venue, but food and beverages can also be expensive if you’ll have a plethora of guests. When investing in equipment – like TVs and projectors – you can find a supplier to rent them from, though this will depend on your location.

4. Choose a Format

The next thing to do is choose a format for your event, which is simple after setting goals and objectives. Like other things, this will help you figure out what to invest in.

If you’re hosting a company event that revolves around networking, you’ll want to have various roundtables and panels. This will allow event attendees to interact with others and learn about their backgrounds.

When hosting a corporate retreat, event attendees will expect to see fewer things that involve work. For example, attendees won’t want to see panels that display new products. Instead, you can introduce them to various activities to help them bond with one another, like wine tasting and board games.

5. Use Technology

Technology is a great investment if you want to host an informative, engaging event. Not only does it make presenting things easier, but it can also help you reduce costs.

Some of the best technology to have at your event are apps, VR (virtual reality) games, speakers, and tablets. All of these can entertain attendees and make them happier to be at the event.

You can also use an event management system to keep track of everything. When attendees use tablets and other equipment, you can see how long they interact with them. The real-time data will help you make changes throughout the event to ensure everyone is satisfied.

6. Promote the Event

You can’t have an engaging event without guests, so you should promote it as often as possible. When hosting a private corporate event, you can send emails and host meetings to provide employees with the details.

If the event is optional, consider offering incentives to make people more excited about going. For example, you can provide everyone with a small bonus if they appear. While you would spend more, you would receive more event attendees.

7. Make a Checklist

Making a checklist is the last thing to do when planning an engaging event. While this guide can act as a checklist, you should outline every detail about your event.

List the exact items you’ll buy, the number of attendees to invite, and anything else that comes to mind. Staying organized is a crucial part of event management that’ll prevent you from getting stressed.

As you go through the list, ask yourself if everything is necessary. If something doesn’t seem like a good investment for your event, avoid getting it and use the money elsewhere.

Corporate Event Planning Is That Easy

Now that you know the basics of corporate event planning, start thinking about the type of event you want to host. No matter what size your business is, you and your employees can benefit from company events.

When you’re ready to plan your event, reference this guide to make the process simpler. As you go through each step, you’ll better understand what your event needs to be successful.

For more advice that can help you grow your business, explore the rest of our blog!

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