The Estée Lauder Companies Appoints Bari D. Seiden as Vice President, Global Corporate Communications

The Estée Lauder Companies Inc. (NYSE:EL) announced today that Bari D. Seiden will become Vice President, Global Corporate Communications, effective January 1, 2010. In her new role, she will report to Alexandra Trower, Executive Vice President, Global Communications and will work closely with Mr. Leonard A. Lauder, Chairman Emeritus and Mrs. Evelyn H. Lauder, Corporate Senior Vice President.

Bari will play the lead role in driving the Company’s communications strategy to best support its global charitable activities; will lead The Estée Lauder Companies’ Breast Cancer Awareness Campaign; will support the communications of Mr. Leonard Lauder and Mrs. Evelyn Lauder; and will continue to lead the social and digital media efforts within Global Communications. In addition, she will also join the Companies’ Charitable Contributions Committee.

“I am delighted that Bari will lead these important communications initiatives for The Estée Lauder Companies,” said Ms. Trower. “Her passion, enthusiasm, strong experience and deep knowledge of our Company will help bring our awareness efforts to an even greater number of people across the globe, reinforcing our commitment to the many communities in which we live and work.”

“I am thrilled to lead these vital communications efforts and to have the opportunity to work with Mr. and Mrs. Lauder, both of whom I admire so much,” said Ms. Seiden. “The Company’s commitment to community outreach originated with the Lauder family. Today, our Company, its brands and employees around the world are a powerful engine for good and I am pleased to play a leadership role in increasing the awareness of our many charitable endeavors.”

Ms. Seiden has been a valued member of the Estée Lauder Companies' Global Communications team since April 2001, when she became Vice President, Global Communications for Aramis and Designer Fragrances. In 2005, Bari assumed responsibility for the Specialty Brands, including Darphin. In April 2008, Bari added Corporate Social and Digital Media to her purview to support the Online division. In May 2009, she acquired the responsibility of overseeing Global Education for the ADF division. During her time with the Company, Ms. Seiden acted as the day-to-day strategist for more than 15 brands and provided execution of global communications programs on behalf of the designer brands, including Donna Karan, Michael Kors, Tommy Hilfiger and Missoni.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 140 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin™, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach and Ojon.

An electronic version of this release can be found at the Company’s Website, www.elcompanies.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6113600&lang=en