Skip to main content

CORRECTING and REPLACING The Estée Lauder Companies Establishes the New Corporate Marketing Center of Excellence Georgia Garinois-Melenikiotou Will Lead the New Team as the Senior Vice President, Corporate Marketing

Third graph, second sentence of release should read: There will be no change in the current reporting structure of our brand and regional leaders, the brand and regional marketing departments will also continue with their current reporting structure (sted There will be no change in the current reporting structure of our brand and regional leaders).

The corrected release reads:

THE ESTÉE LAUDER COMPANIES ESTABLISHES THE NEW CORPORATE MARKETING CENTER OF EXCELLENCE GEORGIA GARINOIS-MELENIKIOTOU WILL LEAD THE NEW TEAM AS THE SENIOR VICE PRESIDENT, CORPORATE MARKETING

The Estée Lauder Companies Inc. (NYSE:EL) announced today that Georgia Garinois-Melenikiotou will become Senior Vice President, Corporate Marketing, effective April 1, 2010. Ms. Garinois will report to President and Chief Executive Officer, Fabrizio Freda, and become a member of the Executive Leadership Team.

Ms. Garinois-Melenikiotou will lead the newly created Corporate Marketing Center of Excellence. In her new role, she will oversee the Corporate Marketing Team that will support The Estée Lauder Companies’ Brands, Research & Development teams and regional team’s efforts by further developing the Company’s global consumer knowledge and marketing capability. Under Ms. Garinois-Melenikiotou’s leadership, the team will work to further strengthen consumer marketing efficacy and efficiency across the organization. It will also provide internal and external best-in-class marketing strategies, tools and approaches to help our brands develop competitive advantages. These will include activities such as CRM, advertising and media services, multicultural marketing, consumer research, digital marketing and other related activities. The Team will also enhance the use of consumer knowledge and insight for inspiration in the product and service development process and provide high-quality marketing services to the Company’s brands and regions based on their business plans.

The new Center of Excellence will provide a valuable resource to our brands and regions. There will be no change in the current reporting structure of our brand and regional leaders, the brand and regional marketing departments will also continue with their current reporting structure.

“Our mission is to understand global consumers as well as Mrs. Estée Lauder understood her first consumers at high-end retail accounts when she founded our great Company. The heart of our Company has been our commitment to understanding our consumer’s desires and aspirations, which allows us to deliver products and services in ways that are relevant and efficient. Our innovative products and High-Touch services will continue to be inspired by consumers, not dictated by them. This is what makes us a creative centric, consumer inspired Company. I am confident that Georgia’s extensive marketing experience, her deep knowledge of the global marketing and innovation process, combined with her comprehensive understanding of the beauty industry will make her a fantastic addition to our leadership team,” said Mr. Freda.

“I am thrilled and proud to join The Estée Lauder Companies. It is an honor to be joining one of the world’s leading prestige beauty companies, and to become a member of such an amazing team. I look forward to working closely with William Lauder, Fabrizio Freda and the leadership team to play a role in fostering even greater creative and efficient marketing efforts to further benefit the Company,” said Ms. Garinois-Melenikiotou.

Ms. Garinois-Melenikiotou joins the Company from Johnson & Johnson where she held various global leadership positions for over 20 years. Most recently, she was President, Beauty Global Business Unit Strategy and New Growth with responsibility for developing and implementing global growth strategies with the Beauty Global Business Unit at Johnson & Johnson. Her marketing experience includes the successful establishment of a consumer marketing/customer knowledge/innovation function at Johnson & Johnson and the expansion of marketing capabilities across the company.

Ms. Garinois-Melenikiotou holds a degree in Mechanical Engineering from National Polytechnic of Athens and a Masters in Management from MIT’s Sloan School of Management. She will be moving from Paris to New York City with her husband and two children.

The forward-looking statements in this press release, including the ones in the remarks by Mr. Freda and Ms. Garinois-Melenikiotou and those related to the plans for the new capabilities, are subject to risks and uncertainties. Actual results may differ from materially from our expectations. Factors that could cause such difference, include, without limitation, our ability to capitalize on opportunities for improved efficiency, such as previously announced restructuring and cost-savings initiatives, and the additional factors set forth in our quarterly report on Form 10-Q for the quarter ended December 31, 2009.

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 140 countries and territories under the following brand names, Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M∙A∙C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach and Ojon.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6194538&lang=en

Contacts:

The Estée Lauder Companies Inc.
Media Relations:
Alexandra Trower, 212-572-4430

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.