Google’s streaming TV service, YouTube TV, announced today it’s adding more Spanish-language networks to its base membership package and is preparing to launch an add-on package that will include even more Spanish-language content. Starting today, all subscribers will gain access to three new TV networks at no additional cost: Univision, UniMás, and Galavisión. These will join YouTube TV’s existing lineup of over 85 live TV channels, which today include top networks like Fox, ABC, CBS, NBC, PBS, and others, in addition to entertainment networks like those from Discovery and ViacomCBS.
The additions will bring to YouTube TV members a range of new Spanish-language content, including primetime series like “La Desalmada” and “Vencer El Pasado” arriving this fall, reality competition series “Nuestra Belleza Latina” on September 26, plus the 22nd Annual Latin Grammy Awards on November 18. The additions also bring sports programming like the Campeones Cup on September 29, and ongoing match-ups from Liga MX, UEFA Champions League, MLS, and the Mexican National Team, the company says.
Univision also noted that subscribers in top Hispanic markets, including Los Angeles, New York, Miami, Houston, Dallas, Chicago, and others, will be able to access Univision and UniMás’ local news, weather, and other programming. Plus, YouTube TV will carry Univision’s video-on-demand content library at launch, and subscribers will be able to use their YouTube TV credentials to authenticate with the company’s “TV everywhere”-powered Univision app.
The companies did not disclose the financial terms of their new agreement, but the deal hasn’t come with a price increase. YouTube TV, however, has been steadily hiking prices since its debut. It increased the service’s pricing to $64.99 last summer, following the new additions of 14 ViacomCBS networks, for example. But last month, YouTube Chief Product Officer Neal Mohan said there would be no new price increases in the near-term.
While the new channels will reach all subscribers, YouTube TV also announced plans to introduce a new add-on package that will be available for an additional monthly cost. This will include other Spanish-language networks like Sony Cine, CNN Español, Discovery en Español, Estrella TV, Cinelatino, Fox Deportes, and others. YouTube TV is not yet sharing the full lineup nor the price of the add-on just yet, but said it would offer more details in the “coming months.”
The Spanish-language network Pantaya will also be offered in the weeks ahead for an additional $5.99 per month, providing access to Spanish-language movies and exclusive original series, all of which are on-demand.
“We are delighted to partner with YouTube TV to expand Univision’s robust portfolio of networks and stations to include YouTube TV,” said Hamed Nasseri, Univision Vice President, Content Distribution, in a statement. “Amid the popularity of streaming services as well as the growing influence of our Hispanic community, this is an important step to ensure that our audience has access to our leading Spanish-language news, sports, and entertainment wherever they consume content. We are excited for today’s launch and recognize YouTube TV’s continued commitment to serving our growing and influential Hispanic audience.”
YouTube TV is not the first streamer to cater to an audience looking for Spanish-language content. In 2018, Hulu added its own Spanish-language bundle called ‘Español,’ which now gives subscribers live programming from networks including ESPN Deportes, NBC Universo, CNN En Español, History Channel En Español, Discovery en Español, and Discovery Familia. Hulu, however, doesn’t carry Univision but does offer Telemundo. Fubo TV, meanwhile, offers Univision and Telemundo and provides an Español plan with dozens of Spanish-language channels.
If anything, YouTube TV had been behind in terms of catering to Spanish speakers until now, and this offering will make it more competitive with rival services.