Nexstar Media Group’s (NASDAQ: NXST) wholly owned subsidiary, Nexstar Media Inc., today announced that it has promoted Marc Hefner to vice president and general manager of its broadcast and digital operations in Dallas, Texas (“DMA #5”), overseeing KDAF-TV, cw33.com and related digital subchannels, mobile apps and social media platforms. Hefner is a highly regarded leader within Nexstar and brings more than 25 years of broadcast management and sales experience to his new role. He will assume his new responsibilities immediately and report to Traci Wilkinson, senior vice president and regional manager for Nexstar Media Inc.’s broadcasting division. “Marc’s familiarity with Nexstar and our broadcasting group will be a real advantage for him as he assumes his new role as vice president and general manager overseeing our media operations in Dallas, the country’s fifth largest market,” said Wilkinson of the appointment. “Over the course of his career, he has consistently demonstrated the ability to significantly grow revenue and profitability by increasing existing advertising market share, identifying non-traditional accretive revenue streams, and developing a variety of innovative cross-platform marketing strategies and sponsorship opportunities. At both WCWJ-TV and again at WSAV-TV, Marc grew ratings, revenue and market share, and deepened the station’s relationship with the greater community. We’re confident that Marc will meet with similar success managing the talented teams at KDAF-TV in Dallas, and we’re looking forward to working with him in his new position at Nexstar.”
To view the full press release, visit https://ibn.fm/PzwUb
About Nexstar Media Group Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Media Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 120 local websites and 284 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates NewsNation, formerly WGN America, a national news and entertainment cable network reaching 75 million television homes, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% stake in TV Food Network, a top-tier cable asset. For more information, visit www.Nexstar.tv.
NOTE TO INVESTORS: The latest news and updates relating to NXST are available in the company’s newsroom at http://ibn.fm/NXST
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