NEW YORK - February 23, 2022 - (Newswire.com)
WyoTech, a diesel tech and auto mechanic training college for diesel, automotive, and collision refinishing careers in Laramie, Wyoming, joined Newswire's Media Advantage Plan (MAP) in April 2021.
And, since then, through consistent collaboration, effective press release distribution, and strategic media outreach, WyoTech has capitalized on opportunities to turn their owned media into earned media.
More recently, with Newswire's expert guidance, WyoTech earned valuable media mentions in local publications such as Fleet Maintenance, Jackson Hole News & Guide, and The Sheridan Press.
These articles covered the topic of worker demand and how the need for automotive technology service and mechanic jobs will continue to increase this year.
This is a demand that WyoTech can help its students fulfill as it offers three core programs — automotive technology, collision and refinishing, and diesel technology. It also offers six specialty programs in advanced diesel, applied service management, chassis fabrication, high-performance powertrains, street rod, and trim and upholstery. These programs are structured to immerse mechanics in the hands-on training that's offered eight hours a day, five days a week, for nine months.
"Each of these earned media opportunities provided WyoTech with a platform to tell their story," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Having more control of a story's narrative is a major benefit of press release distribution, and our clients like WyoTech are able to experience it firsthand."
As part of the MAP program, Newswire's media and marketing experts act as an extension of WyoTech's team to create and implement an integrated media and marketing communications strategy to better tell the school's story, build brand awareness, increase website traffic, and attract new students through earned media opportunities and SEO strategies.
To learn more about how Newswire's integrated solutions are helping organizations like WyoTech grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
About WyoTech
WyoTech, formerly known as Wyoming Technical Institute, is a for-profit technical college founded in Laramie, Wyoming, in 1966. WyoTech provides training programs that prepare students for careers as technicians in the automotive and diesel industry with nine-month training programs that focus on hands-on experience.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Contact Information
Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: charlie@newswire.com
Press Release Service by Newswire.com
Original Source: WyoTech and the Workforce: How Earned Media Mentions Amplified Their Story
