$NIPG forms a strategic partnership with Optics Valley Traffic Company• Formed by a Merger of eSports Organization Ninjas in Pyjamas and Digital Sports Group ESV5, Which Includes eStar Gaming, a World Leader in Mobile eSports.
• Current Operations in China Sweden, Abu Dhabi and Brazil.
• Chairman Mario Ho, 29, Has Become the Youngest Founder of a Nasdaq-Listed Company in Asia. Largest Global eSports Provider with US$680M Market Cap.
• Strategic Partnership with Optics Valley Traffic Company to Launch Digital Entertainment Hub.
• New High-Tech Esports Center to Include Live Streaming, Diverse Influencer-themed Districts, Esports Training Centers, IP-based Tournaments and More.
• Strategic Partnership with Abu Dhabi Investment Office for up to $40 Million
• Entered MOBA Game Arena with Re: Aetatis, Accelerating Growth in Digital Entertainment.
• Strategic Partnership with China Crown Technology Ltd, a Wholly Owned Subsidiary of The9 Limited.
NIP Group (Nasdaq: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world leader in mobile esports. MIT Graduate Chairman Mario Ho, 29, has become the youngest founder of a Nasdaq-listed company in Asia.
Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIPG is developing transformational experiences that entertain, inspire and connect fans worldwide to expand its global footprint and engage digital-first gamers where they are. NIPG currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.
Strategic Partnership with Optics Valley Traffic Company to Launch Digital Entertainment Hub in Wuhan, China
On February 11th NIPG announced a strategic partnership with Optics Valley Traffic Company (“OVTC”) to co-develop a cutting-edge digital entertainment industry base beneath the East Plaza at Wuhan East Railway Station. The agreementmarks a significant step toward creating a dynamic regional hub for digital innovation and immersive entertainment experiences in Wuhan.
NIPG and OVTC will implement a "4+N" business model, focusing on four foundational pillars: comprehensive live streaming facilities, diverse influencer-themed districts, esports training centers and IP-based tournaments. The model also incorporates a range of ancillary services that enhance and support these core elements. This partnership aims to forge a dynamic digital entertainment ecosystem, further cementing Wuhan’s position as a nexus for esports and cultural innovation.
This latest collaboration aligns with the NIPG strategic vision of cultivating a fully integrated digital entertainment ecosystem that spans events production, esports development, talent management, and game publishing. NIPG continues to explore innovative paths to strengthen its market position, diversify revenue streams, and deliver top-tier digital entertainment experiences to audiences worldwide.
Strategic Partnership with Abu Dhabi Investment Officefor up to $40 Million
On January 17th NIPG announced in a 6K SEC filing a multi-year partnership with ADIO Holdings Restricted Limited (“ADIO”), an Abu Dhabi incorporated company established by Abu Dhabi Investment Office. This collaboration will drive gaming, media and entertainment growth in Abu Dhabi.
Under this agreement, ADIO will provide NIPG with support totaling potentially up to approximately US$40 million in installments over a four-year period, contingent upon NIPG meeting conditions precedent and specified performance milestones, including quantitative and qualitative KPIs and revenue targets. NIPG will establish an Abu Dhabi company, designate Abu Dhabi as its global headquarters, and expand its presence in the Middle East and worldwide.
By leveraging a strengthened partnership framework, NIPG plans to increase its capacity across multiple verticals, including but not limited to esports, game publishing, events production, talent management, and creative studios. The Company will also advise ADIO on strategies to develop a thriving ecosystem for gaming and esports in the UAE, ranging from community-focused initiatives to professional-level engagement.
NIP Group Enters the MOBA Game Arena with Re: Aetatis, Accelerating Growth in Digital Entertainment
On December 20th NIPG announced the introduction of its first MOBA game: Re: Aetatis. This highly anticipated cutting-edge sci-fi MOBA mobile game began open beta testing on December 24, 2024, inviting players to experience the next evolution in competitive gaming.
Re: Aetatis marks NIP Group’s bold entry into the dynamic game publishing market and a major milestone for the Company's evolution from a top esports organization to a global digital entertainment leader. Following the launch of reservations, Re: Aetatis has garnered significant attention and recognition from players and is poised to become a flagship title in NIP Group's emerging game portfolio.
NIPG is pioneering a new approach to game publishing through “esportsification.” This process involves developing and transforming traditional video games toward competitive gaming, emphasizing the game's competitive nature, strategic depth, and entertainment value, as well as the professionalism and standardization of tournaments. Rather than just publishing a game, NIPG is able to publish, market, and create a whole ecosystem around the new game. This includes leveraging synergies across its business units, such as esports teams, event production, and talent management, to create a unified and engaging gaming experience.
Strategic Partnership with The9 Limited
On November 26th NIPG and The9 Limited announced that NIP Group has entered into a strategic partnership with China Crown Technology Limited, a wholly owned subsidiary of The9, to develop “MIR M” into a competitive esports title. Together, both parties aim to create a game that embodies the characteristics of MIR M and is suitable for esports adoption.
China Crown secured the exclusive publishing license of “MIR M” from Wemade Co., Ltd. in China in May 2024. The game is the latest version of the classic game "MIR", including both mobile and PC versions. China Crown’s parent company, The9, listed on Nasdaq in 2004 and is one of China’s earliest online game developers and operators, known for successfully introducing multiple globally renowned titles to China, such as World of Warcraft and MU Online.
NIPG and The 9 will collaborate deeply across three key areas: in-game esports integration, esports tournament system development, and promotion and marketing. NIP Group will leverage its extensive esports experience, event production capabilities, and social media resources both domestically and internationally, in combination with the vast player base of the game soon to be released by The9, to expand the market jointly. In addition, they will build a highly commercialized tournament ecosystem centered around the game and provide extensive support for its global promotion. This includes creating a synchronized, comprehensive, and highly efficient esports marketing network that resonates with esports fans.
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Company Name: NIP Group
Contact Person: Mario Ho, Chairman and Co-CEO
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Phone: +46 8133700
Country: China
Website: https://nip.gl
